The global sports drink market is anticipated to grow at a significant CAGR during the forecast period. Sports drinks are flavored beverages that contain carbohydrates and electrolytes such as sodium and potassium that provide required hydration to the body after the workouts. The sports drink industry is significantly large in terms of revenue and is dominated by key companies such as PepsiCo, Inc., The Coco-Cola Company, and many more. Additionally, sports drink manufacturers focus on commercializing their drinks with the TV commercial done by famous athletes is also expanding the sports drink popularity among the population. This is expected to drive the sports drink market shares considerably during the forecast period.

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Additionally, the size of the sports drinks market is considerably large in developed economies such as the US. The market growth in these economies is owing to the availability of a wide range of options with various flavors. Each sports drink has a different function and benefits to support the training of athletes. In addition to this, the presence of key market players in the developed economies will also aid in the raising sports drink market.

Moreover, the consumers across the globe are continuing to become more health-conscious and hence the companies working in the sports drink market are becoming innovative in finding formulations using non-traditional ingredients. As a response to changing consumer needs the sports to drink manufacturers are also manufacturing sports drinks by utilizing natural, plant-based ingredients.

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In addition to this, various brands are also targeting e-sports for diversifying their portfolio in the sports drink market. E-sports has turned out to be a significant part of sports nowadays by engaging more and more young population into it. Companies such as eNgage (GG United Holding N.V.) and NAU Drinks are offering cognitive performance drinks to professional gamers. These brain booster drinks for the e-sports are incorporated with ingredients such as lemon balm, sage, and L-theanine, Ginkgo biloba and maca root, and many more. Hence, the growing popularity of e-sports will create a new opportunity for the sports drink market during the forecast period.

Global Sports Drink Market- Segmentation

By Type

• Hypotonic
• Isotonic
• Hypertonic

By Distribution Channel

• Retail&Supermarket
• Online Platform

Global Sports Drink Market- Segment by Region

North America

• US
• Canada

Europe

• Germany
• UK
• France
• Spain
• Italy
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Rest of Asia-Pacific
Rest of the World

Company Profiles

• Abbott Laboratories Inc. (Abbott Nutrition)
• AJE Group
• Amway Corp.
• Atlanta Beverage Co
• BA SPORTS NUTRITION, LLC (Bodyarmor)
• Britvic PLC
• Danone SA
• Decathlon Sports India Pvt Ltd.
• DEFIANCE ENTERPRISES LLC (DEFY)
• Fraser and Neave, Ltd.
• Herbal International of America, Inc.
• Nuun &Co., Inc.
• Otsuka Pharmaceutical Co., Ltd.
• PepsiCo, Inc.
• Suntory Holdings Ltd.
• The Coco-Cola Co.
• The Kraft Heinz Co.
• World Waters, LLC

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