According to a new market report published by Lucintel, the future of the global automotive seat massage system market looks promising with opportunities in the luxury car, SUV & crossover, mid-size car, small car, and light commercial vehicle markets. The global automotive seat massage system market is expected to decline in 2020 due to global economic recession led by COVID-19. However, market will witness recovery in the year 2021 and it is expected to grow with a CAGR of 8% to 10% from 2020 to 2025. The major drivers for this market are growth in luxury vehicles and increasing demand for a higher level of comfort and safety features.
In this market, seat massage systems are installed in the driver and passenger seats to provide comfort to the driver and passengers during long journeys. Lucintel forecasts that front seat massage system will remain the largest segment as these systems prevent the front seat driver from excessive physical exertion.
Within the automotive seat massage system market, luxury cars will remain the largest end use segment over the forecast period. Seat massage systems for mid-size car segment is expected to witness the highest growth over the forecast period as OEMs are enhancing comfort features like lower lumbar support, and seat massage systems in their vehicle models.
Europe will remain the largest region and is expected to witness significant growth over the forecast period due to the growing demand for luxury cars and increasing preference of customers for vehicle comforts and convenience.
Emerging trends, which have a direct impact on the dynamics of the industry, include the development of pro-active motion seating technology in the seat massage system and the introduction of smart seat for seat massage system. Kongsberg Automotive, Continental, Erickson Auto Trim, Inseat Solutions, Champion Seat Systems, and Alfmeier Group are the major automotive seat massage system manufacturers.
Lucintel, a leading global strategic consulting and market research firm, has analyzed growth opportunities in the global automotive seat massage system market by type, vehicle type, sales channel and region, and has compiled a comprehensive research report titled “Growth Opportunities in the Global Automotive Seat Massage System Market 2020-2025: Trends, Forecast, and Opportunity Analysis”. The Lucintel report serves as a catalyst for growth strategy, as it provides a comprehensive data and analysis on trends, key drivers, and directions. The study includes a forecast for the growth opportunities in the global automotive seat massage system market by type, vehicle type, sales channel, and region as follows:
By Type [$M and Million Units shipment analysis for 2014 – 2025]:
• Front Seat Massage Systems
• Back Seat Massage Systems
By Vehicle Type [$M and Million Units shipment analysis for 2014 – 2025]:
• Luxury Cars
• SUVs
• Mid-size Cars
• Small Cars
• LCVs
By Sales Channel [$M and Million Units shipment analysis for 2014 – 2025]:
• OEMs
• Aftermarket
By Region [$M and Million Units shipment analysis for 2014 – 2025]:
• North America
o The USA
o Mexico
o Canada
• Europe
o The UK
o Russia
o Germany
o Norway
• Asia Pacific
o China
o India
o Japan
• The Rest of the World
o Brazil
This 250-page research report will enable you to make confident business decisions in this globally competitive marketplace. For a detailed table of contents, contact Lucintel at +1-972-636-5056 or email us at [email protected]. Lucintel offerings include Mass Transportation, Transportation Market Report, Opportunity Screening and Analysis, Capital Investment Feasibility and SWOT Analysis.

About Lucintel
Lucintel, the premier global management consulting and market research firm, creates winning strategies for growth. It offers market assessments, competitive analysis, opportunity analysis, growth consulting, M&A, and due diligence services to executives and key decision-makers in a variety of industries. For further information, visit www.lucintel.com.
This report answers the following 11 key questions:
Q. 1 What are some of the most promising potential, high-growth opportunities for the automotive seat massage system market by type (front seat, and back seat massage system), vehicle type (small cars, mid-size cars, luxury cars, LCVs, and SUVs), sales channel (OEMs, and aftermarket), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q. 2 Which segments will grow at a faster pace and why?
Q. 3 Which region will grow at a faster pace and why?
Q.4 What are the key factors affecting market dynamics? What are the drivers, challenges and business risks in this market?
Q.5 What are the business risks and competitive threats in this market?
Q.6 What are the emerging trends in this market and reasons behind them?
Q.7 What are some of the changing demands of customers in the market?
Q.8 What are the new developments in the market? Which companies are leading these developments?
Q.9 Who are the major players in this market? What strategic initiatives are being implemented by key players for business growth?
Q.10 What are some of the competing products in this market and how big of a threat do they pose for loss of market share by materials / product substitution?
Q.11 What M&A activity has occurred in the last 5 years?