According to a new market report published by Lucintel, the future of the global automotive seat heater market looks promising with opportunities in the luxury car, SUV & crossover, mid-size car, small car, and light commercial vehicle markets. The global automotive seat heater market is expected to decline in 2020 due to global economic recession led by COVID-19. However, market will witness recovery in the year 2021 and it is expected to reach an estimated $1.4 billion by 2025 with a CAGR of 7% to 9% from 2020 to 2025. The major drivers for this market are growth in luxury vehicles and increasing demand for a higher level of comfort and safety features.
In this market, there are two types of heating pads are used for seat heaters: carbon fiber meshed weave heating pads and metal heating pads. On the basis of its comprehensive research, Lucintel forecasts that carbon fiber meshed weave heating pads will remain the largest market as this type of seat heater ensures good strength and requires very low voltage to produce heat.
Within this market, seat heaters for luxury cars will remain the largest market over the forecast period. Seat heater for mid-size car segment is expected to witness the highest growth over the forecast period as OEMs are planning to provide seat heater as a standard feature in their vehicle models.
North America will remain the largest region over the forecast period due to increasing demand of high end luxury cars and extreme cold weather in this region. Europe region is expected to witness the highest growth over the forecast period due to increasing vehicle production and growing demand for luxury features in vehicles.

Emerging trends, which have a direct impact on the dynamics of the industry, include the introduction of quick comfort seat heaters, and the development of graphene-based seat warming technology. Gentherm, Kongsberg Automotive, Continental, Champion Seat Systems, Rostra Precision Controls, Panasonic Corporation, Seat Comfort Systems, IG Bauerhin, and Check Corporation are the major automotive seat heater manufacturers.

Lucintel, a leading global strategic consulting and market research firm, has analyzed growth opportunities in the global automotive seat heater market by vehicle type, by product type, by sales channel, and by region. Lucintel has compiled a comprehensive research report titled “Growth Opportunities in the Global Automotive Seat Heater Market 2020-2025: Trends, Forecast, and Opportunity Analysis”. The Lucintel report serves as a catalyst for growth strategy, as it provides comprehensive data and analysis on trends, key drivers, and directions. The study includes a forecast for the global automotive seat heater market by vehicle type, by product type, by sales channel, and by region, as follows:

By Vehicle Type [$M and Thousand Units shipment analysis for 2014 – 2025]
• Luxury Cars
• SUVs and Crossovers
• Mid-Size Cars
• Small Cars
• LCVs
• Others
By Product Type [[$M shipment analysis for 2014 – 2025]
• Carbon Fiber Meshed Weave Heating Pads
• Metal Heating Pads
By Sales Channel [$M shipment analysis for 2014 – 2025]
• OEM
• Aftermarket
By Region [$M and Thousand Units shipment analysis for 2014 – 2025]
• North America
o The USA
o Canada
o Mexico
• Europe
o Germany
o France
o Russia
o The United Kingdom
o Italy
• Asia Pacific
o China
o Japan
• The Rest of the World
o Brazil
o Turkey
This 174-page research report will enable you to make confident business decisions in this globally competitive marketplace. For a detailed table of contents, contact Lucintel at +1-972-636-5056 or email us at [email protected]. Lucintel offerings include Mass Transportation, Transportation Market Report, Opportunity Screening and Analysis, Capital Investment Feasibility and SWOT Analysis.


About Lucintel
Lucintel, the premier global management consulting and market research firm, creates winning strategies for growth. We offer market assessments, competitive analysis, opportunity analysis, growth consulting, M&A, and due diligence services to executives and key decision-makers in a variety of industries. For further information, visit www.lucintel.com.

This report answers the following 11 key questions:
Q. 1 What are some of the most promising potential, high-growth opportunities for the automotive seat heater market by product type (carbon fiber meshed weave heating pads, and metal heating pads), by vehicle type (small cars, mid-size cars, luxury cars, SUVs and crossovers, LCVs and others), and by region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2 Which segments will grow at a faster pace and why?
Q.3 Which region will grow at a faster pace and why?
Q.4 What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5 What are the business risks and competitive threats in this market?
Q.6 What are the emerging trends in this market and the reasons behind them?
Q.7 What are some of the changing demands of customers in the market?
Q.8 What are the new developments in the market? Which companies are leading these developments?
Q.9 Who are the major players in this market? What strategic initiatives are being implemented by key players for business growth?
Q.10 What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11 What M&A activities did take place in the last five years in the global automotive seat heater market?