When it is Autumn-Winter apparel collection, it is all about packing gorgeous prints, colour palettes and natural fabrics for the season ahead. Layering up for the winter is an old idea that’s done and dusted. What tops the trend on many Autumn/Winter catwalks is dressing smartly and in crisp fabrics. Not only is it in style at the moment but it is also an incredibly practical and versatile look for all the fashionistas out there. LoveGen’s range of apparel is full of lightweight pieces in coordinating colours that make this seasonal trend easy and affordable.

When it comes to winter wear, the fabric is a key – if the fabric is too bulky or synthetic, wearing multiple layers will leave you feeling and looking smothered. The autumn-winter collection features a chic, patterned and colourful plethora of daily wear apparel that will leave anyone feeling like a diva in all walks of life.

October regardless of everything is actually still quite warm and mild, simply because it’s time for a change of seasons, therefore dressing as per climatic conditions and balancing the appropriate winter wear with jackets and long jeans or trendy joggers is a good idea. Classic neutrals like black, grey, brown and camel pop up more than usual in the colder months and they are all available in the catalog. Pairing these neutrals as a background for bolder and darker accessories like burgundy is a chic idea for the winter fashion

When the weather’s crisp, but not freezing, try out timeless cardigans, denim and bomber jackets, tailored carefully and designed passionately to fit the wearer in an effortlessly classic manner. Trendy animal patterns and bold prints give an aura of a tinsel town glory to everyone wearing LoveGen merchandise. The purpose of presenting this collection to the customers is to keep them warm and toasty while maintaining their trendy style quotient.

The apparel categories are designed in a manner that it is easy to spot the collection and show your heart out! One of the most commendable things about this unique collection is that it is affordable and yet chic enough to pass as a high-end fashion brand. Their unique sense of style, mix and match patterns, color combos pop out from the rest of the brands. Celebrities like Karan Johar, Malaika Arora, and many others have been spotted wrapped in the brand merchandise, which can be seen on the website and across social media platforms such as Instagram. If that doesn’t do it for the customers, we don’t know what will.

About LoveGen:

At LOVEGEN, the everyday woman is our muse. Every emotion she goes through plays a part in the designing process. The aim is to create apparel fit for every woman out there so that she feels cherished and loved. A young, fun, vibrant are only a few adjectives that the brand can be described as. It is the best platform to find a solution for all fashion woes. Inspired by street and high fashion alike, they bring out great quality goods at pocket-friendly prices and live up to their tagline – Love it, Own it!.