Lloyd Irvin has been in the martial arts field for decades. Being a renowned Brazilian jiu-jitsu competitor has opened many doors for Lloyd Irvin, and he was able to open his own martial arts academy even before winning the world championship.

Lloyd Irvin came across a speed bump after opening his first martial arts school, though. Lloyd Irvin struggled to make money at first, and quickly recognized that he needed to change his approach to gaining new students all together. The solution for Lloyd Irvin was direct marketing with the use of online banner ads. By placing the ads on sites associated with martial arts and MMA, Lloyd Irvin was able to garner the attention of people interested in the sport, thus boosting his martial arts school roster.

“I saw that the way I was doing things was not working, and I took action into my own hands in order to fix it. With my new way of using online banner ads to get the attention of people, my business has done exponentially greater. I encourage people to challenge the way that things are done if they are not working for you,” Lloyd Irvin said about his new direct marketing system that uses banner ads.

Lloyd Irvin quickly saw great success with the new way he was advertising. Instead of keeping this a secret, though, Lloyd Irvin was quick to spread his ideas to other martial arts school in order to help them make profit as well. This new way of business practice was new to the traditional way that MMA schools handled marketing.

“If you treat your martial arts school like a business, it will pay you like a business. If you treat it like a hobby, it will pay you like a hobby,” Lloyd Irvin said about how to treat your martial arts school.

Through the way that he advertises, his mastermind groups, coaching programs, live events, and home study courses, Lloyd Irvin has helped hundreds of martial arts school owner turn their interest in martial arts from a hobby in a real business that can support families.