Today’s world of advertising is nothing like it was even a couple of years ago. If you happen to be in advertising, you undoubtedly know that if you blink, you have missed something. And it may be a very important something. Ten years ago, advertisers made the assumption that they had the upper hand like having idea on MySpace, YouTube, and Facebook Platforms. It made sense for branding designers to jump on the social media bandwagon. So the journey was on, branding was aimed toward the Internet. Design firms, assumed they knew what was coming next, just as all other great ad agencies did. Artists and performers would be implanted into carefully developed ads, to be intertwined into YouTube videos that were deemed popular and worthy enough to display them. But, time changed.

People have busy lives, and as quickly as the YouTube phenomenon came into play, it took a back burner to crowdsourcing, a fast paced way to spread the word. Branding being aimed at social media was out, about as quickly as it was in. Changes meant advertisers in large markets, such as in San Diego, California, no longer found it feasible to rely on the YouTube or Facebook advertising response. Now there was this unique and innovative resource called crowdsourcing. Where advertisers had to give it some time on social media, in order to collect data and gather statistics, they could now “Crowdsource” it out, and know in an hour, just how the branding efforts were going.

It is imperative that branding follows current culture, what's hot, what's now, what's trending today is the real question. What was trending last week is out. Branding must be aimed toward what is in the now, what is the average consumer looking at TODAY. These early pre-social-media efforts led package design firms to believe that if they delivered a sensational entertainment ad – produced at internet speed, they could gather huge engaged audiences around their brands.

The rise of the crowd-culture has certainly had its impact on advertising and branding. A meeting conducted in 2012, would have conveyed the overtone that research would be conducted for the client, however, it would be conducted within mass media, social media, and the internet in general. Today's similar meetings reflect a different overtone, which is relying on crowdsourcing. There is one certainty, the whole “crowd-anything” is the new subculture, and who can guide the branding trends better than the subculture.

Design firms now are required to look well beyond branded content. The lesson for any design firm is “in the now” while, the lesson for the product manufacturers is to secure a great design firm. Lien Design (in San Diego, CA) online to see this concept at work, it is a unique blend of expertise, art, branding intuition, and trends.

[b]About Lien Design[/b]

Lien Design is one of the Leading Graphic Design and Branding Companies in San Diego, California. They have more than 18 years of experience in providing all kinds of graphic designing job. They are experts in creating innovative and modern Designs, which are enduring and reliable for their clients. In Lien designs, they provide one stop service to their clients of all kinds of graphic and branding designs like Label design, Brochure design, logo design, print and advertizing etc. To know more, visit http://www.liendesign.com/blog/2017/3/3/branding-in-the-age-of-the-internet

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