Digital Marketing is nothing but marketing the product or services using digital technologies.
Digital Marketing is the process of interconnecting both customer and company through an online networking service in which you can promote the business and website worldwide.
It’s a way of promoting brands and promotion will be done on Internet, social Medias Television Mobile Etc.,
It helps engage with the customers and business partners. This all topics covered in digital marketing training and digital marketing training institute in Bangalore
Channels of Digital Marketing courses:
SEO- (Search Engine Optimization): Have to optimize the website for keywords.
It will be done in 2 ways
- On page optimization: Modifying our own pages is called on page optimization.
- Off page optimization: Giving our information with 3rd parties and they will modify is called Off Page.
- This is very important role in digital marketing course.
SEM- (Search Engine Marketing): In simple form it is like pay per click and it is paid form and paid service for the Google pushing our website top.
It is the promotion of websites by increasing their visibility in search engine result pages.
SMO- (Social Media Optimization) : It is nothing but creating awareness about the product, brand by using number of social media.
SMM-(Social Media Marketing) - It refers that gaining the attention of the customers through social media sites and targeting particular area customers.
E-Mail Marketing- It is the process that marketing through E-mail (Bulk Mail) or it is nothing but targeting of customers through electronic mail.
SMS Marketing- - It is the process that marketing through SMS (Bulk SMS) or It is nothing but targeting of customers through SMS
These are the Channels are Free\Paid forms.
SEO- Free
SEM-Paid
SMO-Free
SMM-Paid
E-Mail Marketing- Paid and free
SMS Marketing- Paid.
Digital Marketing Trends: The number of requirements also very high and the opportunity for the digital marketers are huge and compare to any other Program day by day Digital marketing is going and growing high and N number of job opportunities.
In these ways Digital Marketing helps:
Helps in Personal marketing and Branding
Helps in scaling up startup business
Many tech founders who creates beautiful product but since they do not have marketing expertise they are not able to really scale up the company. So by learning Digital market it’s easy to survive in the market.
Learning digital marketing will help in doing any Job.
Thousands of companies looking for digital marketing experts because of he can handed all type of marketing strategy to maintain the complete reports of search engine optimization, social media optimization, email marketing companies, search engine marketing and affiliate marketing.