With the right marketing agency, you can start building your customer base and being more visible to your target market. There are a lot of ways in which marketers are able to achieve this, including using inserts in products to build customer relations and promote brand loyalty. There are several types of inserts that you should consider for your brand to help retain customers.

Packaging Inserts to Consider

Discount offers are some of the most popular packaging inserts out there and for good reason. People are always looking to save money and offering your customers great deals for future purchases is a good way to encourage them to keep buying. Inserting business-card size inserts with credits or discounts for future purchases is an inexpensive way to get started.

Product samples are also great for adding to packages. Product samples offer a great opportunity to cross-sell and introduce customers to product lines that they are curious about or know nothing about. The samples are great for increasing exposure and providing customers with additional value. Some vendors even offer samples for free so it costs nothing to add product samples to packages in this scenario.

Small gifts work a lot like samples and can be a pleasant surprise to an unsuspecting customer. This is a great way to introduce customers to new products without them necessarily feeling that you are trying to sell them more than they need. The gifts don’t have to be expensive. Even candy can be a pleasant surprise for a customer.

Another insert to consider is personal notes and thank-you cards. These are inexpensive and highly personalized. Where possible, a handwritten thank-you card can be a great surprise and can help to build a personal relationship with the customer. This is an especially great strategy for a small business because this can be more difficult for a large scale company to do. Including a coupon in the package is a little extra that will be greatly appreciated.

Packaging inserts are just one way to build brand loyalty and create great personal relationships with customers. A good marketing agency can help to facilitate your strategy. Lead Performance Marketing is one such agency that also offers an array of print advertising solutions and much more. A good marketing agency can help you to explore all the ways in which you can become more visible, and maintain good relationships with existing customers even when working to break into new markets.

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Lead Performance Marketing

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Phone: - 561.692.4901

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