Today, the preponderance of companies and businesses are reaching for their devices and machines to target clients on the digital platform. Online advertising has become mainstream, with most customers shifting to the digital platform for their shopping. Amidst all this craze for digital space, print media is surprisingly still a potent tool for running advertising campaigns.

It is unfortunate however, that most of the advertisers who are interested in print media are not aware of the various benefits of package inserts. To begin with, this technique offers valuable opportunities for businesses to gain customers and in effect raise their revenue. It helps to integrate the whole marketing campaign and make personal connections.

What is Insert Media Marketing?

Most advertisers are only privy to the term package inserts. This term, however, comes from insert media marketing, where a media channel or a print advertising agency accepts third party inserts such as: packages, cable television statements, catalogs, direct mail, credit card statements, newspaper inserts, ride- alongs, and sampling programs.

In a jiffy, this is a strategy that targets customers at that exact moment when they are in excitement in anticipation of a new purchase. It is during this moment that a client is most likely to purchase another product.

Benefits of Insert Media Marketing

Insert media marketing comes with a host of lucrative advantages. It does not matter what you are marketing; children’s products, books, credit cards or even music, insert media remains a great prospecting source, and could account for approximately 75% of your fresh customers. From gaining revenue to integrating with digital media and flexibility, the benefits are innumerable.

1. Save Money and Gain Revenue

By using insert media marketing, businesses can generate more income and still save money. But how is this even possible? Start by making a comparison of the cost per thousand for renting a list or even preparing a package for direct mail to running package inserts. You will establish that there is a significant difference. This strategy can easily adjust to your marketing budget.

2. Getting New Customers

With insert media marketing, advertisers are able to include an insert into each household in the nation every month. This means that your business, product or service not only gets exposed, but is also showcased at a personal level.

3. Cater to Clients Who Shop from Home

There is a category of clients who enjoy browsing through different stores while in the comfort of their homes. Regular newspaper readers also enjoy flipping through the pages of their publications searching for the most current deals. By using inserts, you will get your offer right in the hands of prospective customers.

Essentially, there is a full range of benefits that come with insert media marketing. Finding the right print advertising agency is the trick behind unlocking those benefits.

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