Search engine optimization (SEO) & Social media optimization (SMO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural,"

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.