Google ranks page one using its own PageRank system. PageRank is actually a Google patented name that is based on Larry Page, one of the founders of the search engine giant. Every website in the world wants to reach page one in Google because of the immense benefits it brings about. But it is a very tough ask and only a handful make it. If you are serious about Google page one then you should have one of the best UK SEO companies to assist you in SEO.

Do you know how Google ranks page one? It takes into account all the inbound links to your website. It is as if Google is taking a vote from other websites to decide if you are a top website. The maximum score for Google PageRank is 10 and the numerical value of a website’s rank is denoted by E. To increase this number you need to establish relationships with other websites so that they link to you. And when you have one of the top UK SEO companies as your SEO partner, setting up these links is easier.

If there are two websites that have links to your website, 0.25 for each of them gets transferred to your website’s kitty. So, the page rank of your website goes up by 0.50. Now, if there is one website A that links to you and another website B and there is another website C that links to all three then your website gets 0.125 from A and 0.083 from C. The E for your website now goes up by 0.208. This is how Google ranks page one.

Of course, the quality of links is also taken into consideration when Google ranks page one. There are some websites that get into link farming where they have hundreds of inbound links coming in from useless and unrelated websites. There are websites that exist for the sole purpose of displaying links. Link farming doesn’t do your website any good. It, on the contrary, brings the score down. There are some unethical UK SEO companies that get into such practices and you should always stay away from them.

There can be various genuine links that ethical UK SEO companies can set up for you. One type of link is two way link where your website and another share links to each other. Another type of link is three way link where three websites share links. The best links are one way links where you don’t need to exchange links with other websites. The most popular websites with the best content get one way links. A very easy way to get one way links is to do article marketing where the links point to your website. When Google calculated page one it favours these links. What Google doesn’t favour but is still a very popular method is buying PR links. If you are a completely new website, UK SEO companies may ask you to buy high quality PR links to get ranked high on Google.

Resource Box: Get to know how http://www.link-building-strategies.com/blog/category/google-co-uk-ranks-improvements/ Google ranks page one and you will know how to choose the best http://www.link-building-strategies.com UK SEO companies.