L'ATTITUDE is a business based national conference which takes place in San Diego in the United States each year. This year, the event is due to take place at the Grand Hyatt in San Diego from September 24th to 27th, 2020. This event is backed by years of experience providing Latino executives with valuable information on the New Mainstream Economy and the US Latino cohort that drives it.

Latinos are growing in numbers across the United States, owning forty-two percent of household growth across the country.They also own fifty-six percent of the homeownership growth since 2016. The average US Latino age is twenty-nine, these are individuals in their prime that are passionate in pushing their businesses forward to take advantage of the freedom and opportunities that the United States provides.

Seventy-four percent of Latina females were enrolled in college once finishing high school and twenty-three percent of US births in 2011 were to Latina mothers. The households that are immigrant led throughout the US paid $223 billion in taxes in 2014. In seventeen years, from 2000 to 2017, there was a sixty-two percent increase in Latino population. With sixty-three percent of Hispanic families having their children under the age of eighteen, we can see a huge rise in the number of Latinos in business in the coming years.

Twenty-one percent of employed Latinos over the age of sixteen work in business, arts, management and science, based on reports in 2016. It is expected that by 2060, Latinas will be thirty percent of the female population in the US and they will become the dominant consumers in a host of industries. Full details on L'ATTITUDE and the agenda can be found on the conference’s easy to use and secure website, which is overflowing with useful and detailed information.

During a recent interview, the Director of Brand Digital Marketing, Andrea Trujillo said “The number of Latino executives is increasing across the United States. Our conference is designed to be a worthwhile networking opportunity for our Latino executives, helping them increase brand awareness while reaching their audience with confidence.”

About Us: L'ATTITUDE is a business based national initiative that is designed to enlighten executives and help them understand The New Mainstream Economy and the US Latino cohort that is driving it. This established conference is held annually in San Diego, California and hosts some of the top CEOs, economists, celebrities, politicians, industry influencers and more. Participants at L'ATTITUDE engage in an open dialogue about the facts and data regarding America’s Latino Factor and The New Mainstream Economy. Conference sessions focus on topics including Media and Entertainment, Issues and Politics, Business and Economics and much more. Each year, the event is sponsored by top brand names, while including a lineup of top-notch guest speakers and entertainers. The 2020 Conference will be held at the Grand Manchester Hyatt in San Diego, California from September 24th -27th. To find out more, visit https://lattitude.net/