Market Analysis
The Global Artificial Intelligence in Marketing Market accounted for USD 5.2 billion in 2017 and is projected to grow at a CAGR of 30.1% the forecast period of 2018 to 2025. The upcoming market report contains data for historic years 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025.
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By Offering
Hardware, Software and Services
By Application
Virtual Assistant, Content Curation, others,
By Deployment Type
Cloud, On Premises
By Technology
Machine Learning, Context-Aware Computing, others
By Geographical Segments
(North America, South America, Europe, Asia-Pacific, Middle East and Africa)
Market Definition:
Artificial Intelligence (AI) is a creation of wise and smart machines that work and respond and react like people. It is utilized to enhance the proficiency of day by day undertakings. Advancing innovation, selection of robots and drones, driverless tractors, crop health checking, and automated water system framework are a portion of the applications that credited to the high development of the worldwide AIA showcase. Artificial intelligence in marketing offer approaches to overcome any issues between information science and execution. The way toward filtering through and breaking down dumps of information was at one time an impossible procedure and is currently attainable, as well as it’s in reality simple. AI Marketing is a strategy for utilizing client information and AI ideas like machine figuring out how to foresee your client’s best course of action and enhance the client travel. The classic example of artificial intelligence in marketing is SEM advertising on channels like Google (AdWords), Facebook, and Twitter. According to an IDC report, Denecken reported that by 2019, 40 % of digital transformation initiatives will use AI services. In the coming year, businesses will begin truly seeing the benefits in areas like improved customer service due to AI.
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Market Segmentation:
• The global artificial intelligence in marketing market is based on offering, deployment mode, application, technology, end user industry and geographical segments.
• Based on offering, the market is segmented into hardware, software and services.
• Based on deployment type, the market is segmented into cloud and on premises.
• Based on application, the market is segmented into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, analytics platform and others (website design and emotion measurement).
• Based on technology, the market is segmented into machine learning, context-aware computing, natural language processing and computer vision.
• Based on end user industry, the market is segmented into BFSI, retail, consumer goods, media & entertainment, enterprise and others (education, healthcare, manufacturing, and automotive).
Market Drivers and Restraints:
• High information and data storage capacity
• High computing power and parallel processing capabilities.
• Increasing number of AI applications and adoption of these applications in various segments.
• Lack of people power
• Data inefficiency in building proper AI algorithms.
Competitive Analysis:
The global artificial intelligence in marketing is fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market in order to sustain in long run. The report includes market shares of artificial intelligence in marketing market for global, Europe, North America, Asia Pacific and South America.
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Key Players
• Welltok, Inc.,
• Intel Corporation,
• Nvidia Corporation,
• Google Inc
• IBM Corporation,
• Microsoft Corporation,
• General Vision,
• Enlitic, Inc.,
• Next IT Corporation,
• iCarbonX, Amazon Web Services,
• Apple, Facebook Inc.,
• Siemens, General Electric,
• Micron Technology,
• Samsung,
• Xillinx,
• Iteris,
• Atomwise, Inc.,
• Lifegraph,
• Sense.ly, Inc.,
• Zebra Medical Vision, Inc.,
• Baidu, Inc.,
• H2O ai,
• Enlitic, Inc. and Raven Industries
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