Sensodyne was launched in India in the year 2011. Within a short span of time, it has already crossed many milestones and has now become No. 1 Doctor Recommended toothpaste in the world according to a survey conducted by TNS, a market research firm.

Sensodyne has two main flavours of toothpaste; Fresh Gel and Fresh Mint. Both these flavours have been widely accepted by its loyal consumers.