Cannabis Market Analysis and Opportunity Assessment 2018-2023


Posted January 24, 2020 by kmitalee

The North American market for cannabis is estimated to account for the largest market. The market in this region is primarily driven by growth in the US and Canadian markets.

 
The cannabis market size is expected to grow from USD 10.3 billion in 2018 to USD 39.4 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 30.7% during the forecast period. The cannabis market is driven by various factors such as the growing medicinal application of cannabis and the increasing legalization of cannabis. However, a complex regulatory structure for the use of cannabis can hinder the growth of the market.

• Canopy Growth Corporation (Canada)
• Aurora Cannabis Inc. (Canada)
• Tikun Olam (Israel)
• Cannabis Science Inc. (US)
• Aphria Inc. (Canada)
• Maricann Group Inc. (Canada)
• Tilray Inc. (Canada)
• VIVO Cannabis Inc. (Canada)
• Medical Marijuana, Inc. (US)

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The concentrates segment is the fastest-growing segment in the cannabis market, by product type. This is due to their ease in usage and their versatility in the method of delivery, such as dabbing, ingestible oils, and tinctures. Also, along with ingestion, concentrates can offer cleaner, smoother, and less-odiferous hits than flowers. Concentrates are being increasingly opted for over flowers, as these as more potent in nature. The potency of concentrates could also be modified as per requirement and usage, to evoke a higher consumer likeability.

The THC-dominant segment is projected to hold the largest share and grow at the highest CAGR during the forecast period. The dominance of this segment is majorly attributed to the fact that THC is the psychoactive substance in cannabis products and is responsible for head high feeling. Even though high THC content is better known for its mind-altering euphoria, it has important medical benefits and is considered effective in relieving nausea, appetite loss, and insomnia.

The market in this region is primarily driven by the growth in the US and Canadian markets. The market in this region is driven by the increasing legalization of cannabis for both medical and recreational purposes all over North America and the increasing awareness among consumers regarding the health benefits of cannabis. The market is further fueled by the presence of major cannabis giants such as Canopy Growth Corporation, Aurora Cannabis Inc., and Medical Marijuana Inc., who are continuously investing and collaborating for the development of new products to fulfill the consumer demand.

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Research Coverage:

The market study covers the cannabis market across various segments. It aims at estimating the market size and the growth potential of this market across different segments, on the basis of product type, application, compound, and region. The study also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to their products and business offerings, recent developments, and key market strategies.

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Issued By MarketsandMarkets
Country United States
Categories Food
Tags cannabis , cannabis market , legal marijuana market
Last Updated January 24, 2020