Charities across the UK are set to see a rise in supporter donations in the run up to Father’s Day simply because they are selling greeting cards for the occasion.
In 2010, Spring Season sales of greeting cards were worth £154.5 million with a total of almost 86.5 million cards being sent for Valentine’s Day, Mother’s Day, Easter and Father’s Day.
A new greeting cards platform is allowing charities to offer cards for any occasion with absolutely no risk.
Charity Greetings founder Craig Hartzel currently works with charities such as the Alzheimer’s Society, Dogs Trust and Sightsavers to help them raise funds from every card sold.
He said: “The greetings card industry is worth £1.47 billion per year. Charities should be taking their cut all year round, not just at Christmas.
“The only problem is that it is very expensive to buy stock and fulfil demand and lots of charities simply can’t take on that extra burden.
“We wanted to provide a solution to this problem and believe that Charity Greetings has done just that.”
There is no stock to print, buy or fulfil, meaning there is no risk or increased workload for the charity.
Craig added: “This Mother’s Day, charities with a card shop raised an average of £2.14 per Mother’s Day card sold – Fathers Day Cards is likely to also see good results.”
Charity Greetings was created by Craig after 11 years experience selling cards online.
The company provides each charity with a personalised online cards store that integrates with their website.
All of the technology, stock and card fulfilment is handled by the company. Every card purchased raises funds for the charities.
The October 2010 Mintel reports 1 in 5 consumers try to send charity cards whenever they can, and the average consumer sends 31 cards a year.
Supporters can also make a voluntary donation as a gift to their recipient when they buy a card.
Charities onboard includes The Alzheimer’s Society, Bullying UK, Diabetes UK, Cats Protection, Dogs Trust, Sightsavers and Guide Dogs.
Head of digital at the Dogs Trust, Jacqui O’Beirne, said. ““Dogs Trust has found Charity Greetings to be an ideal companion to our other shopping offerings. Our supporters are already sending cards with some adding further donations. We were thrilled when our first sale came through only minutes after going live.”
Craig added: “The days when the charity card stood out on the mantelpiece as looking cheap and dreary are gone. Charity Greetings stock the same quality of cards you would find in the high street. And it’s an easy way for charities to add a valuable new revenue stream.”
Charities can learn more and get a full information pack at www.joincharitygreetings.com
To send a card supporting the Dogs Trust, please visit http://greetingcards.dogstrust.org.uk
For further information or please contact Craig Hartzel on 07957 855 638 or email