Visual marketing, being the most sought after marketing strategy by the marketers is a cost- effective way to engage your audience in the social media. It encompasses a range of strategies that vary from using simple photographs to crafting infographics and videos. It’s interesting to see how day-after-day more and more B2B companies are jumping to visual marketing. However it is an ardent fact that the success of visual marketing doesn’t solely depend on amazing photography and design skills. But it depends on your messaging- and how witty, clear and comprehensive your message is!
To get ahead with visual marketing, here are 6 best-practices that you should harness on social media:
§ Incorporate humor- It’s true that only messaging or images or design skill is not going to magnet your customers. If you want to make your audience come back for more, you need to tickle their funny bone.

§ Involve your audience- With a few simple tools, you can turn almost any lengthy post into an intriguing and interactive quiz or contest. Not only do these help your audience break away from the tedious monotony of reading, they also help you collect valuable insights and data.

§ Align visual with textual- Make your visual compatible with your textual information and not the other way around. You can use images, infographics, pie-charts and a whole lot of other visual elements to support and guide the audience through the facts being stated.

§ Be consistent, not repetitive- Consistency is the backbone of visual marketing. The problem with consistency is that it might force you to become repetitive. Hence you should build a visual strategy where you constantly experiment with a variety of content types to drive out repetition.

§ Let go off stock images- Although it’s difficult but if you want to connect with your audience on a deeper level, it’s time to wave goodbye to stock images by replacing them with less generic, or even original photos/videos.

§ Use clear call-to-actions (CTA) - Visual content, alone, boosts your online presence. But when accompanied with a solid and emotive CTA, the same visual content does a lot more to grab your audience’s attention. An effective CTA is simple, clear, and relevant to your target audience. It creates a sense of urgency without forcing the user.

Leverage these best-practices, experiment as much as possible, and analyze their true impact to understand what works and what doesn’t.