Yoga and related practices are forms of exercise that engage the body and mind of the person. These provide both physical and mental benefits by improving flexibility, balance & posture, and range of motion. Furthermore, yoga reduce stress through controlled breathing and mental focus. This results in improved sleep cycle, which helps prevent mood swings, depression, and other disorders.

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Celebrities such as Richard Gere, Robert Downy Jr., Julia Roberts, Keanu Reeves, Charlize Theron, Kim Kardashian, Demi Moore, Sting, and Madonna Shilpa Shetty, Kareena Kapoor, and Bipasha Basu follow yoga and have widely endorsed and promoted yoga and encouraged people to introduce it in their daily regime and lifestyle. In addition, Shilpa Shetty has been one of the biggest contributors to the Indian yoga industry, and has released her own videos and CDs to motivate people to practice yoga around the world, thus influencing both middle-aged people as well as millennial and generation Z to practice yoga.

However, the yoga market faces challenges from increasing number of accidents. The Faculty of Health Science at Sydney University carried out a study in 2017, which followed 354 respondents with musculoskeletal pain with 21% of them saying yoga made their pain worse and more than 10% saying they felt yoga had caused the pain. Furthermore, according to Orthopaedic Journal of Sports Medicine, more than 29,590 yoga-related injuries were reported in hospital emergency departments from 2001 to 2014. The alarming rise of such incidences can be attributed to unqualified teachers offering classes to beginners. Thus, increase in number of yoga accidents is anticipated to hamper the growth of the market in the upcoming years.

Some of the key players operating in the yoga Industry report include Flyogi LLC., Gaia, Inc., Alo Moves, Inc., Omstars LLC., Momo Studio B.V. (Momoyoga), Yoga International, One Yoga London, Yoga Today LLC, Yogaglo, Inc., and Yogiapproved LLC.