The global exhibition market size is expected to reach over $50 billion, growing at a CAGR of over 3% during the period 2019–2025. The global event and exhibition market is expected to grow at a CAGR of over 3% between 2020 and 2025. The US region is the largest market for exhibitions, followed by Germany and China. The use of big data analytics enables exhibitors to make strategic marketing programs, digital campaigns, and effective strategies that will drive the growth of the global exhibition market size.

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“The Final Report will cover the impact analysis of COVID-19 on this industry (Global And Regional Market).”

Key Vendors

• Informa
• RELX Group
• Fiera Milano
• GL Events
• Koelnmesse
• MCH Group
• Messe Düsseldorf
• Messe Frankfurt
• Messe Munchen

Insights By Vendors

In terms of satisfaction, Europe is comparatively successful for both exhibitors and visitors in the global events industry. However, the perceived importance of each event is lower than in other regions. Exhibitors benefit from a wide choice of events and other marketing channels. Besides, better advocacy and loyalty could be seen in Europe compared to other regions owing to the higher satisfaction.

Event and Exhibition Market Segmentation

This research report includes detailed market segmentation by exhibition type, revenue stream, industry type, and geography. The increasing global event and exhibition industry trend among companies and enterprises to promote their products and services is influencing the growth of the B2B exhibition market. North America is the largest market for B2B exhibitions in the global event and exhibition market. Significant growth in the US economy, the subsequent rise in the GDP, corporate profits, and domestic travels are contributing to the growth.

The APAC B2B exhibition market share is significantly different now than before. The demand for exhibitions and events is currently enormous. This is generating outstanding results for businesses and helping grow businesses in multiple geographies.

The revenue contribution of the entrance fees segment was over $30 billion in 2019. A higher number of companies across the globe are participating in the events annually. Thus, the revenue generation from exhibitor fees is increasing. Online and offline advertisements carried out by vendors on behalf of exhibitors generate leads and provide a high turnaround of audiences in exhibitions.

B2C exhibitions in fashion, consumer goods, technology products, toys, garments, and smart gadgets, and others witness a high traffic volume of attendees. Higher traffic and footfalls, the greater is revenue generation from tickets or public admission charges. Thus, the increasing number of B2C and mixed exhibition industry growth will propel the revenue growth of the entrance segment.

The consumer goods sector is growing at a rapid pace and is not showing signs of slowing down anytime soon. It includes a diverse array of varied industries. Consumer technology in specific are large businesses in the tradeshow market, taking up a major chunk of the revenues. This sector offers exciting opportunities for innovations.

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“The Final Report will cover the impact analysis of COVID-19 on this industry (Global And Regional Market).”

From non-traditional booths that allow customers to live the product to using data to better target consumers, these shows witness the latest technology due to the diversity and flexibility of products and solutions exhibited. However, the segment is expected to observe retail disruptions, restructuring, and advancing technologies, which will spur the segment growth. Several events have been canceled due to the widespread eruption of the coronavirus across the world.

Table of Content

1 Research Methodology
2 Research Objectives
3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope of The Study
4.3.1 Market Segmentation by Exhibition Type
4.3.2 Market Segmentation by Industry Type
4.3.3 Market Segmentation by Revenue Stream Type
4.3.4 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

The study considers the present scenario of the exhibition market and its market dynamics for the period 2019−2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.

KEY QUESTIONS ANSWERED

1. What is the market size of the events and exhibition market
2. How COVID-19 will impact the growth of the market
3. Who are the key end-users of the exhibition services
4. What are the growth opportunities in the market
5. Who are the leading vendors and their market share

The dynamic nature of business environment in the current global economy is raising the need amongst business professionals to update themselves with current situations in the market. To cater such needs, Shibuya Data Count provides market research reports to various business professionals across different industry verticals, such as healthcare & pharmaceutical, IT & telecom, chemicals and advanced materials, consumer goods & food, energy & power, manufacturing & construction, industrial automation & equipment and agriculture & allied activities amongst others.

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