Home gyms: Online fitness-gear purchases indicate new workout normal


Posted May 19, 2020 by karenanthony

Despite gym closures and limited opportunities to step out for fitness, Indians seem to be stepping up and purchasing activewear and fitness equipment online to set-up personalised and convenient gyms

 
Working-from-home is your new reality for several office-goers, today that the mortal Coronavirus has generated a near shutdown of regular life. However, despite fitness closures and limited chances to measure outside for fitness, Indians appear to be stepping up and buying activewear and fitness equipment on the internet, to set up personalised and convenient fitness centers in the home.

With social bookmarking getting the new standard, customers have turned their house area to a fitness center maintaining their physical fitness regime intact. Consumers are searching for athleisure wear and fitness gear on the internet since they continue to remain inside and explore distinct stay-at-home exercises. Across all of the age classes, consumers are becoming more aware of the lifestyle options and are taking measures to innovate and customize their physical fitness routines, notes e-commerce giant Flipkart.

The significance of a healthy and fit lifestyle has made them to search for items like sofa and yoga pants, sports bras and t-shirts online. Further, sports shoes have been increasing in popularity among customers throughout the nation - such as cities like Vizag, Ernakulam, Guwahati and Allahabad.

As comfy clothes replace the proper work apparel, individuals are raising investing in a brand new wardrobe that takes them through workout and work out.

It isn't merely athleisure and sportswear that is getting the most grip, but physical fitness gear like yoga mats, bicycles, treadmill, support gear and dumbbells are seeing an increase in searches, '' it said.

These hunts also reflect how individuals are picking both play and work, as badminton racquets and cricket bats also make it to the listing of hunts.

Flipkart says its latest debut of new brands like Under Armour, Cultsport, One 8 by Virat Kohli, and Attitude by Chris Gayle has given customers a wider collection of items to pick from. Their' curated'Work-out from Home' choice on the program provides a handpicked choice to customers throughout 1000+ styles, dependent on the serviceability within their own zones.

"Together with the lifestyle changes customers are seeing now, as a homegrown business, we would like to make sure they have a broad and best choice of goods to cater to their own needs," that the e-commerce website stated.
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Last Updated May 19, 2020