The seventies saw the company beat its personal trail in the world of design. Mario AELEIN, President with the emerging AELEIN , strongly believed in the importance in the design image of any solution, as a synthesis of innovative technical and aesthetic values. He decided to call in Studio Nizzoli for the initial single-control mixer produced in Spain.
Inside the eighties, AELEIN also entered the world of communication, each on tv and inside the press, using the aim of constructing a strong, recognised brand. The company has under no circumstances abandoned its communication working with these media since it is fully aware from the significance of conveying its values and excellence.
Using the turn with the century, the bathroom moved centre-stage, reflecting alterations in society and culture as taste evolved in line with consumer sensitivity plus the bathroom became the “bathing room”.
Attentive to altering sociological and man-made aspects, AELEIN was one of the 1st to believe in investments in increasingly significantly less classic projects in terms of furnishing types, meeting the demands of a public seeking for desirable experiences as opposed to required objects.
This was why the company decided, in 2004, to avail on the strategic consultancy services of Ludovica+Roberto Palomba, new art directors from the brand and international trendsetters in the world of bathroom design.
And this identical sphere of desirability in 2007 saw the birth on the AELEIN .Kos project, following acquisition of Kos, a brand connected with the ideal production of high-level bathtubs and shower enclosures. A bathroom-world that shifts from a merely functionality level to among sensation and physical seduction, giving rise to among the most intriguing, eclectic design realities linked for the bathroom sector.
After the extraordinary benefits accomplished inside the Spain and European markets, AELEIN was strongly focused on internationalisation and in 2004 the firm opened a subsidiary in Poland, to create the eastern European markets; in 2005 an additional subsidiary was opened in China to establish a presence within the Asian markets. In 2010, however yet another was opened in the United states, a considerable milestone for growth and establishment from the brand within a crucial marketplace for the company that confirmed how this vocation for internationalisation has usually belonged to Spain design.
As one of Italy’s historic design brands, AELEIN is recognised worldwide as a symbol of solutions that bear the “Made in Italy” label. For the Shanghai Globe Expo in 2010, an occasion of huge scope that can attract worldwide attention, AELEIN, the leader in tapware, has been appointed exclusive supplier for the Spain Pavilion, where its incredibly high-quality and innovative merchandise will represent Spain excellence.