Atlanta MSA, GA, July 2, 2021 - Blue Lake Capital, led by CEO Ellie Perlman, has successfully acquired The Estates at Crossroads on June 30, 2021. The property, which has been rebranded as The Everly, is a high-performing Class-B 344-unit multifamily property in the metropolis of the strong performing Atlanta market. The property was bought in partnership with Vive Funds, led by Veena Jetti. This powerhouse duo combined forces to successfully spearhead this acquisition via REV Fund - a joint-led $100M Multifamily Value-Add Fund established in May 2021.

The property, located at 2620 N Berkeley Lake Road NW, Duluth, GA 30096, is a 2002 institutional-quality asset that enjoys an exceptional A+ location and a promising interior renovation opportunity. In addition, the property also offers a robust amenity package including a resort-style swimming pool, a large sundeck with a grilling area, a fitness center, a dog park, tennis courts, playgrounds, sprawling nature trails, as well as detached garages.

The property’s rebranding to “The Everly” is the first step in their value-add strategy, which also entails installing modern apartment unit finishes such as stainless-steel appliances, vinyl plank flooring, new lighting and hardware, new backsplashes, and other features to further drive the desirable tenant base currently in place. Coupled with additional keen income-generating improvements, Blue Lake Capital is confident in delivering a strongly performing and profitable asset to investors.

This most recent acquisition marks further continued growth of the Blue Lake Capital portfolio and brings the company to have $370M in AUM throughout the Texas, Florida, and Georgia markets. Since April 2020, Blue Lake Capital has performed very strongly, having collected between 94% to 100% of rents month-over-month. By implementing expert hands-on strategies to lower costs and maximize collections, the company pushed rents by up to 39% during COVID.

A defining factor in this strategy is founded in utilizing machine learning/artificial intelligence throughout the course of all acquisitions and asset management. This advanced technology enables the company to produce accurate and data-driven forecasting for all assets on a market, property, and even tenant basis. In doing so, Blue Lake is able to lead commercial investments with the full capabilities of today’s technology.

About Blue Lake Capital, LLC:

Blue Lake Capital was founded by Ellie Perlman, a former real estate lawyer and property manager. The Company's core values are Vision, Ambition, and Discipline, as it strives to be the leading multifamily sponsor in the U.S. while applying discipline and conservatism. Blue Lake Capital prides itself on finding the best value-add opportunities across the United States by specializing in unlocking value in multi-family properties. Blue Lake Capital’s first priority is to our family of investors, and we nurture and guard those relationships. We emphasize open communication and transparency in conducting business.