So, LED era of universal application, how to do marketing in the end the marketing of breaking upgrade, you can start from the following aspects ?

First, starting from the channel change, a policy to go to a hybrid channel model of the road. This is certainly is a second and third-line brand, as the leading brand in line and the system has been improved channel model. Second-tier brands to achieve marketing breakthroughs. Hybrid channel model is the way out. Hybrid channel model is not a single model, but a place a policy, choose the best channel model in the region. For example, a small regional agency model, product differentiation agent channel mode, AG mode, branch pattern, light-intensive distribution model, the traditional agency model, direct supply mode. Lighting industry brands and traditional industry brands, all based on the formation of their own channel and brand advantage.

Second, the marketing model innovation. Lighting industry currently second and third tier brands have been difficult, hard to break. Environment factors aside aside, the purpose of marketing a single level, than the narrower field of view, one by one they all learn the industry brands. Notice now the time to learn industry brands has passed. Miss the most optimal time, the effects are greatly reduced, the cost is increased significantly. Therefore, an innovative marketing model, take a suitable way, is the primary problem marketers need to think about the future. So how innovation? Paying attention to companies outside the lighting industry, such as household appliances, FMCG, Internet industry. Learn from these industries, digestion and absorption of new ideas and methods, so as to have all. Marketing innovation is largely directed at two levels, one is innovative marketing model, such as home appliance industry associates that year model. One innovative marketing tool, such as store model year, outdoor promotion model. Now these patterns seem monotonous and old. However, other industries, such as home appliance industry, there must be some means can learn from. best led headlights http://bestledheadlight.com/

Third, the level of execution of marketing to build. All understand the truth, as long as the repeated and intensive training can instill. But according to the author's observation, many manufacturers do not lack strategy is the lack of consistent execution. Many ideas looks beautiful, sounds very attractive, but one market, but always "hard" it up. Ultimately, the lack of execution is fundamental. Of course, the potential for the Executive force behind the more limited to the length of this article, not repeat them. spider LED grow lights https://www.eneltec-led.com/led-grow-lights/spider-led-grow-lights.html

Fourth, the ability to create marketing. LED lighting industry marketing, for second-tier brands, go early promotion model Volkswagen brand is almost impossible, so the first step for the industry segments smaller brands not a bad idea. Although you can learn ways to promote the Internet industry, household appliances, but more important, or in the terminal extension to the number of terminals and terminal quality to enhance brand exposure.