Perfectly mastering copywriting requires learning and above all, the continuous testing of different formulas to find the perfect copy that will conquer your audience. In general, there are some golden rules that are applicable to all social networks:
First of all, we must think before writing: what our public wants and what we as a company want. So, forget about jumping on the keyboard and typing the first thing that comes to your mind, or worse, copying and pasting the headline or lead of the link you are sharing.
Creating curiosity is one of the maxims of copywriting in social networks. In the meantime, you must be able to identify the new topics that will make your audience click on the link and share your publication.
Take care of spelling and grammar. There is nothing that spoils the charisma of a magical copy more than a badly placed tilde or a forgotten ax on the way. Check your texts as many times as necessary before publication.
Be close and make use of emotions to hook the public. Stay away from aseptic and personality-less copies.
Respond to every audience interaction, whether positive or negative, in the shortest possible time. A badly managed negative comment can lead to an online reputation crisis.

Although they are essential elements when writing a copy, each social network has its secrets and magic formulas. Below, we leave you some basic tips to face the difficult task of copywriting on Facebook, Twitter and Instagram.

FACEBOOK
Stay away from overly promotional words
Currently, Facebook's algorithms decrease the reach of those publications that they identify as being too advertising; therefore, it uses language that is far from commercial.
But if there's anything smarter than Zuckerberg's network algorithms, that's your audience. Try to offer relevant content that adds extra value to your timeline and that manages to position your company as a benchmark in the sector. If you turn your profile into a mere showcase for your product, it will be the reader himself who escapes your Facebook.
Multimedia content
Use audiovisual content on your wall; photos and videos are processed much faster than texts.
It will be the attractive multimedia content that will get the reader to take your finger off the screen of your mobile or mouse for a moment and read the content you are offering. Of course, keep in mind the quality of the images and forget about posting pixelated photos that will definitely scare your audience away.
The good thing if brief twice good
It is statistically proven that posts with less than 80 characters have 25% more engagement than longer posts.
Try to write short content with the essential text so that the reader understands at a glance what you are telling him (don't click on "See more", because he probably won't!)
Run away from one-way conversation
Don't forget to include, as far as possible, calls to action in your copy. Use questions to invite your audience to share their opinions, and choose calls to action that encourage your reader to share the post or tag their friends. Try different formulas and you will discover over time which call to action works best with the type of your audience.
In addition, you can include these calls to action in the space offered by the text box of the links you share, thus avoiding lengthening your copy.

TWITTER
Use hashtags but with control!
Hashtags are an essential tool to promote participation and interaction on this social network. However, its indiscriminate use usually generates a negative impact on the reader, so it is recommended not to use more than 2 hashtags per tweet.
Use them as long as it makes sense and you think they can add value.
Emojis and symbols
Everyone knows that an image is worth a thousand words, and in a social network where the text cannot exceed 140 characters, the use of the visual seems indispensable.
Emojis are key to quick and emotional communication, but don't forget to balance their use and align their use with your brand's image and values. And of course, don't make your tweets into indecipherable hieroglyphs and include emojis as long as you deem it necessary.

Generate interaction with other accounts
As much as possible, try to mention and tag other accounts with a large community on Twitter. In this way, you will ensure that your tweet achieves a high rate of interaction and engagement.
And of course, don't forget to reply to tweets that tag your account; with an original gif or emoji, a retuit or just bookmarking it. Over time, you will be able to establish a close virtual relationship with other brands that will make your Twitter profile increasingly relevant.
Flee tweets without images
Posting content that lacks audiovisual elements is a practice that penalizes the scope of posts and user interaction on Twitter. Therefore, try that all your tweets are accompanied by images, videos or gifs.
Consistency, the mother of all successes
It is necessary to be constant in the frequency of publication. It is a golden rule that applies to all social networks, but on Twitter, due to the large amount of content that is published every minute (the average life time of a tweet is 30 seconds), it seems indispensable. We recommend posting every day, including weekends, and several times a day.

INSTAGRAM
In one of the most visual social networks that exists, where scrolling is the order of the day, the creativity of the image will be your weapon to capture the attention of the people who follow your account.
However, and although the photo is the queen mother of Instagram, you cannot forget the copy; the perfect ingredient to accompany your image and get a successful recipe.
Use of hashtags : To avoid being classified as a spam brand, it is recommended not to use more than 7 tags in the same publication.
Be specific and precise : Try to keep your main message always on the first line of the copy; only your first words will appear in the feed of your followers without them having to click on " more ". If you have come up short, take advantage of the first comment to complement your copy, adding more text or hashtags.
Don't forget to use calls to action : Encourage interaction with your followers by encouraging them to leave a comment, bookmark your post, or tag other accounts.
Customize the tone according to your brand : Instagram is the social network in which the fresh, cheerful, informal and fun tone works perfectly. Therefore, try to establish a language according to these characteristics, without forgetting the values ​​of your brand.

Too many things to consider? Do not worry; Like everything in digital marketing, you will have to analyze your work with the reporting of results to know which content has worked best and which ones are destroying your social media strategy.
Only in this way can you complete the keys that we bring you on the blog today and make the appropriate decisions for your company. Good luck!