Broadcast switchers are used for audio and video signals coming from different sources and are an important part of video broadcasting. Broadcast switchers are used in control rooms, edit suites, remote trucks and so on. Broadcast switchers streamline the workflow and increase efficiency by selecting the source of the video feed and routing it.

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Market Expansion Driven by Consumers’ Needs for High Definition Digital Broadcasting

Consumer demands have amplified the demand for broadcast switchers owing to factors such as growing focus on production automation, popularity of high definition (HD) format, and transition from analog to digital broadcasting. The need for sophisticated quality videos and the intensification of high definition (HD) subscribers worldwide has bolstered the global broadcast switchers market. The market for broadcast switchers is anticipated to develop at a steady CAGR of 6.7% to reach a value of US$ 2.03 billion during 2014 to 2020. However, lack of standardization and huge capital investment for broadcasting equipment could decelerate market growth for broadcast switchers worldwide. The overall market for broadcast switchers, has expanded due to digitalization, need for content in different locations, and escalation of use in broadcasting equipment in areas such as places of worship, sports broadcasting, and corporate conferences.

Routing Switchers Largest Segment with 47% Share in 2013

Segmentation of broadcast switchers is based on type, number of ports, application and by geographical regions. Based on type of switchers, the largest market share was held by the routing switcher’s segment with 47.5% share in 2013. Production type switchers constituted 40% of the global market for broadcast switchers in 2013.

In the broadcast switchers segmentation based on number of ports, switchers with coaxial ports had the major share of the market in 2013. However, switchers with compressed IP are foreseen to have highest growth during the next few years, and will be followed by uncompressed IP. The latter segment is used in different content distribution applications in output and input ports. Compressed and uncompressed IP segments are also expected to record considerable growth in the market over the next few years.

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The video resolution based segments for broadcast switchers are: standard definition (SD), 1080P full high definition (HD), 1080i HD, and 4K video resolution segment. 75% of the global broadcast switchers market in 2013 was held by HD or high definition. SD is expected to be replaced due to the increased usage of high definition (HD) and spread of digitalized media worldwide over the next few years.

Sports Broadcasting and News Production to See Highest Growth Due to Demand in Emerging Asia Pacific Region

Sports broadcasting was the most popular segment in the broadcast switchers market in 2013 accounting for 23% of the global market and this trend of growth is expected to continue during 2014 to 2020. Studio production held 20% followed by news production at 25% of the global market. Studio production is anticipated to continue its marked growth, especially in emerging countries in the Asia Pacific region and Rest of the World (RoW) region. About 40.5% of the global broadcast switchers market was held by North America in 2013.

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