"78% enterprise apps are abandoned after their first use"
In accordance with latest Gartner poll, enterprises are frustrated with developing enterprise mobile programs and are instead refocusing on responsive websites to address their cellular needs.

Even among the existing enterprise programs, more than 80% will likely to fail due to lack of information, difficulty insights, end user involvement or failure to innovate and develop their own mobile apps to meet customer's requirements. With the likelihood of success being high, enterprises must take the correct actions to construct mobile programs for business the right way.

Pitfalls to Avoid while Building Enterprise Mobile Apps
Building and deploying enterprise mobile programs is no simple task and seen more as a high-risk, high-reward situation by most companies. If done well, enterprise mobile programs help business operations run more efficiently throughout the organizations and drive ROI. But, organizations revolve around the inappropriate approach to enterprise programs. More frequently, the absence of clear comprehension of what the app needs to do and who the consumers are, the procedures that the program will support, the technology/ platform for implementation and its management are often the significant reasons why enterprise mobile applications fail. Thus, what's the correct approach to constructing the enterprise apps? Although the ideal approach depends on the situation and strategy, below are some general guidelines to build mobile programs for business the ideal way.

No Clear Scope
Often the demand for enterprise programs and their scope are only based on a few people's opinion and skewed understanding. In-spite of investing a huge amount of time and money to create a business app, enterprise mobile program development teams work in the vacuum and also on premises before asking what their clients (internal or external) desire or desire. This in many cases can lead to project being scrapped or a failed enterprise program.

The Right Way:
Enterprise apps are mission-critical and meant to fulfil a specific highly concentrated task. Thus, to be prosperous, companies will need to start by defining the issue to be solved working together with the end users and other stakeholders. You must be clear

Whether the app will cater to workers, customers, vendors or them all?
Will the mobile utilize the latest technology or replace existing technology?
More insights and data points generally signify a better prospect of succeeding. Once you've prepared a listing of business processes and roadmap is established around those processes, it's time to change the focus to knowing the end-user.

Lack of End User Involvement
60% of employees use programs for work tasks yet more often enterprise programs are designed in isolation without even talking to people who'll use it. For that reason, it is not surprising that one of the diverse reasons for the collapse of enterprise apps, the single most important pitfall is neglecting to cater to this consumer. The characteristics and functions of an enterprise program don't mean much, also it won't succeed unless users begin using it.

The Right Way:
Foremost, companies must prevent the assumption that they know what is required.

Successful enterprise mobile programs center on solving one or maybe two issues for your end-user and company. Enterprises should therefore always include comments from end-users right from the very first prototype itself and continuously collect feedback to improvise the app right until the final release launch to succeed.

Workers / Vendors/ Channel Partner facing apps: Create focus groups for each of them to ascertain the company problems they face and how enterprise apps can solve them.

Customer-facing programs: A wonderful way is to utilize surveys and focus-groups of prospective and current customers to understand the services/ products they'd wish to access through mobile programs, as also the app functionality they would really like to possess inside the program.

A thorough understanding of their pain-points, problems at hand and thus a clear vision of program's goals. Moreover, active cooperation and involvement of consumers can further induce interactive UX through the growth cycle to ensure a sustainable participating and continuing experience.

Poor User Experience
A Forrester estimates that 64% workers seldom use enterprise programs owing to poor design and user-experience. This does not come as surprise considering that many app developers, already having to deal with many pressing problems, do not give user encounter the importance it deserves.

Further, business users, designers and programmers do not see eye-to-eye when it comes to user-experience and UI design often becomes a source of frustration and eventually UI fails to tackle one or more operational requirements. It is typical for businesses to want to build a swiss army knife of features, when all they want is one purpose enterprise program.

The Right Way:
Keeping things simple is the secret! Enterprise apps ought to be simple with clean interfaces for usability. App programmers must aim to construct a program that serves a definite purpose and meets your business goals, as opposed to trying to bombard the app with multiple capabilities. An app needs to be intuitive and user-friendly so that anyone can find out easily and this can only occur when enterprise program developers put themselves in their end-users' shoes in-order to avoid worst pitfalls of enterprise apps.

Obsolete Technology
Apart from poor UX, obsolete technology and lack of robust backend integration with backend resources and public APIs in view expanding technology is often is among the major reasons for enterprise app failures. Many enterprises continue to use legacy systems not compatible with mobile services and thus unable to meet user expectations for more additions and changes with arrival of new technologies. Enterprise apps also likely to fail and only add to a company's pile of 'waste of money' projects if you have an inefficient API strategy or your BYOD and MDM policies not implemented and managed efficiently managed

The Right Way:
Robust and secure back-end integration capabilities, right API strategy ensure sustainability and relevancy of the app. Given the challenges of device fragmentation, you must make efforts to optimize enterprise mobile apps across a variety of platforms. One solution is choosing the platform and technology stack for your business app with an understanding why your enterprise needs mobile apps for which business processes, the users' needs and desires.

It might also depend on the selection of your core audience. While at one time BlackBerry was the standard for enterprise programs until Android and Apple's iOS dominated the scene. Both of which have their own distinctive software and interface attributes. Further past the OS and kinds of devices, there's also an industry or market preference for certain devices which are far more popular choice. Thus, for example from the amusement industry and retail sector, Apple apparatus such as iPad, iPad Pro are preferred while many major retail and businesses prefer popular Samsung or Nexus devices for Android OS.

Poor Post-Launch Management and Analytics
An often-overlooked facet of successful mobile app is enterprise program analytics and management. While app analytics describes how frequently the app is used and how the app is doing and being leveraged by people and helps to give valuable insights about the program. This information will allow you to know how your program is performing and what your customers are saying so that you can always enhance your program and its overall functionality.

The Right Way:
An app is not effective unless it drives engagement. App developers have to, consequently, build analytics into the app to help the company understand the cell app user experience. By routinely testing the app to boost performance and utilizing the analytics tool to quantify adoption and engagement helps firms identify problem and usability issues. Key metrics to monitor mobile app analytics comprise App Users, Crash Reporting, Session Lengths, Performance Analytics, Monetization Metrics. By continuously monitoring, analyzing and managing your business enterprise app to adapt to the changing demands of your app users and continuously changing technologies will make a remarkable difference in the popularity, lifecycle and finally success of your business program.