Following 20-plus years of acquiring, reshaping and divesting companies within a wide range of sectors, Jeremy Harbour has recently taken The Marketing Group to Sweden and Nasdaq First North. The IPO is a step toward a future listing on Nasdaq Stockholm Main Market.

Jeremy Harbour realized that the stock market in Stockholm was the best alternative for the group. “First North has many benefits. Nasdaq is a respected brand, the Euro is the second most traded currency in the world, and the Nordics have the highest penetration of stock ownership of any group of countries”, the chairman explains.

Whether the group would suffer from not being Swedish was never an issue. There were, however, some concerns raised regarding the agglomeration model. But following the 314 percent over subscription on the IPO, those doubts have been put to rest.

Shareholder Value in Focus

The group currently consists of four companies: creative content agency Nice & Polite; specialist Linked In social exposure company Black Marketing; social media marketing company One9Ninety; and brand activation company Creative Insurgence. Jeremy Harbour and his team deliberately set the bar high for companies looking to be a part of the group.

“They must be companies free of debt, consistently profitable, run by leaders in their fields, and have a good reputation and an impressive CV. Our task is to make sure that they can keep doing what they do best, namely, be entrepreneurs. We grant access to capital markets and control, they create value by running their operations.” says Harbour.

According to Harbour, it is relatively easy to end up among the top 50 companies in the world through mergers and acquisitions, as a group moves beyond the lower tiers once it consists of 13 to 14 companies. There is no set amount, but a number of about 20 companies have been floated around following internal discussions.

Regarding the future and where he sees the group within five years, he is confident.

“Soon we will be one of the top 50 entities and listed on Nasdaq Stockholm Main Market. Hopefully, by then, our business model will also have impacted the industry and more small to medium-sized companies will have been given the chance to live up to their full potential”, concludes Jeremy Harbour.

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