Benefits of Local Press Release in Indonesia


Posted April 26, 2020 by Jebsen

It aims to introduce the benefits of press release when it is properly executed and who to contact for with such interest to help in Indonesia.

 
It is a quite common practice all over the world to publish press release when there is important piece of information a business or non-business organization wants to the attention of the public. This approach remains relevant in today’s digitized society.
Press release is a function that many organization may not have as specific job description by person in charge. For large company, it looks at press release from high strategic point, therefore the process is conducted constructively, to arrive at the decision whether it is logical to put the release for the company.
It is sure thing that each organization will have different work and management style that will affect how a press release will make it through the whole internal process. But as a “finished product, it needs to embrace certain attributes that will make it worth higher for the purpose itself.
Here are some the contemplations of what makes an effective press release as Galaseo as agency sees it.
What are the Attributes of a Press Release?
At first, there must be defined objective for issuing the press release. It is a summary that management level will agree as collective decision.
Will there be single or multi topics to convey in the press release? If it covers more than one topic, then it should not be too far apart among them, that will make it loss the focus.
Although press release is circulated to the public, it needs to ensure that it will address specific audience. This way it may dictate how the press release is constructed linguistically. For the public, it aims to help the understanding by easy writing style, while for specific industry or community, it will go a bit deeper into specific issue and term that they are already familiar with.
To have successful press release publication, it has to carry news value. Without such element, it will be difficult to pass through the editors of the respective media targets you wish for. News outlets needs content freshness, to ensure it brings values to their readers. There will be always differing deliberation from the editors that come from policy and nitty-gritty factors.
A press release needs to have a name to quote from. An organization needs to designate which personnel will be the name and his/her job title in the press release, or clarification in case of contact from the media. Also, it is important to ensure all the names and/or brand, titles, terms are correctly mentioned in the press release. It is a mutual benefit for the organization and the news media.
It is also common that there may be other third party that wants to be quoted or mentioned in the press release. This can be the partner of the organization or the community member who would like to provide comments as well.
It is ideal to think of list FAQ the media may ask between 10 – 20 questions, as to anticipate likely responses from the media. If there is product details or specifications, then it is suggested to complement as well.
Finally, it will undergo review and final approval from the management or managing executives of the organization, or internal departments.
Meeting those attributes in the process to finalization hopefully will ensure the integrity of all the details put into the press release.
Is your organization ready to publish press release in Indonesia? Do you have any questions how to manage the press release with local agency?
Galaseo is eager to hear it from you, to bring the publication manageable with professionals on the ground.
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Categories Advertising
Tags galaseo , local press release , press release indonesia
Last Updated April 26, 2020