Lafayette, Louisiana, July 2021— Like many of the mainstream sports in the US, being a top functional fitness athlete, or better known as pro crossfit athlete is an expensive, zero sum game. In other words, all the money is made by the top 1% - the rest of the 99% must scrap, claw, and diversify their time and income streams to make ends meet. Many pro crossfit athletes must hold multiple jobs on top of raising families and training long hours daily.

The dream of making it can often seem like a really expensive hobby as the average pro crossfit athlete doesn't have a realistic shot at building a lucrative personal brand without constructing the robust support team that you'd typically see for a top individual sport athlete such as a pro golfer, or tennis player. Hence, the crossfit athlete must manage by themselves many of the key pieces outside their training including promotions, sponsorships, and apparel merchandising. UNITEE saw a need to help with the merch. side of things beyond the typical endorsement agreement. The typical lifestyle apparel brand/micro athlete deal often entails bundling up an athlete with free gear in return for social promotions. Being in the space for over 9 years, gave UNITEE insight that a more complete solution that aims to empower the fringe pro athlete was needed.
Using digital selling tools, and a proprietary, specialized artwork and customer service model, UNITEE partners with the athlete to help them sell and distribute apparel to their audience and supporters. In turn, UNITEE has been able to make Tshirts and other apparel items an easy experience for the time-stricken athlete. “Our program empowers the busy crossfit athlete to maximize their merch income without sacrificing the time it typically takes to pull of a successful online merch campaign” says head of customer care and owner Tanya LaGrange. “From color to fit, the crossfit athlete's audience often has unique apparel needs that are hard to meet without specializing and over-investing in their success. We spend a great deal of time just listening then…and only then do we implement a solution specific to them.”
UNITEE is currently beta testing and optimizing the program in the southeast right before this years 2021 Crossfit Games held in Madison, Wisconson. They will open the program up for athlete partners nationwide in 2022.

UNITEE is a custom fitness merch company that serves gyms and fitness studios across the country by making it easy for them to provide high-quality custom merch to their health-minded communities through personalized service, design help, specialized sourcing, high quality printing and creative problem solving. [ UNITEEmerch.com ]

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If you would like more information about this topic, please call Joel Hebert at 337-418-1291 or email [email protected]