Market Segmentation
On the basis of type, it is segmented into Whey Protein Concentrate (WPC), Whey Protein Isolate (WPI), Hydrolyzed Whey Protein (HWP), and others. Among all, the Whey Protein Concentrates (WPC) segment dominates the market owing to its wide application in protein beverages and nutritional supplements.
On the basis of application, it is segmented into functional foods, functional beverages, dietary supplements, and others. Among all, functional beverages are dominating the market owing to the increasing inclination of consumers towards functional “on-the-go” beverages. However, the increased consumption of health supplements is supporting the growth of whey in dietary supplements on a global level.
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Regional Analysis
The global whey market is segmented into North America, Asia Pacific, Europe, and the Rest of the World (RoW). North America is dominating the whey market followed by Europe. The increasing demand for nutritional protein-based food products among the developed countries of North America and the European region is supporting the growth of whey market in these regions. Additionally, Canada, Germany, the U.K., the U.S., and China are the major importers of whey.
Asia Pacific is the fastest growing region for the whey market owing to increasing health awareness and developing an economy which further supports the increased disposable income in the countries of Asia Pacific.
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