According to a new market report published by Industry probe (www.industryprobe.com) titled ‘Sanitary Napkin Market (Type: Disposable Napkin (6 - 8 Napkin, 8- 15 Napkin, 15 - 20 Napkin and More than 20 Napkin), Reusable Napkin (1 - 4 Napkin, 4 - 7 Napkin, and More than 7 Napkin); Coverage Type: Soft Coverage and Dry Coverage; Size: Regular, Large and Extra Large; Style: Wings, and Without Wings; Usage: Day and Night; Distribution Channel: Online (Company Owned Website, E- commerce Website) and Offline (Hypermarkets/Supermarkets, Pharmacies, Convenience Stores, and Brand Stores)) – Global Industry Dynamics 2018-19, Trends and Forecast, 2020–2027)) ,’ the global sanitary napkin market is expected to reach US$ 33,941.9 Mn by 2027 and expand at a CAGR of 5.5 % from 2019 to 2027.

Overview
• The global disposable sanitary napkin market was valued at US$ 15,515.1 Mn in 2018 and is expected to expand at a CAGR of 5.9% from 2019 to 2027
• Based on type, the disposable sanitary napkin is the most popular, owing to its better performance. These disposable sanitary napkins are made of super absorbent polymers and non-woven materials, which absorb fluid faster as compared to reusable sanitary napkins.

Browse the full report at https://industryprobe.com/industry-analysis/Sanitary-Napkin-Market

Driving Factors
• Rise in popularity of disposable sanitary napkins is a major factor that is likely to drive the global sanitary napkin market
• Increase in awareness and accessibility to sanitary napkins is fueling the growth of the sanitary napkin market. The growing online shopping trend among users enables easy availability of such hygiene products has also augmented the usage of disposable sanitary napkins.
• Brand visibility and increase in the number of campaigns on social media, such as Facebook, YouTube, and others, has led to awareness and changing perception regarding women hygiene and health benefits. This, in turn, is expected to drive the growth of the disposable sanitary napkin during the forecast period.

Key Challenges
• Sanitary napkin market is also experiencing intense competition due to the presence of new entrants and competitive pricing strategies adopted by players. Pricing strategies of companies have compelled established players in the market to adopt competitive prices. Low pricing has reduced the profit margin from products and services.

Market Preference
• In terms of type, the disposable sanitary napkin is expected to be the most attractive segment during the forecast period owing to the usage of better leakage protection, and odor lock sanitary napkin
• As compared to reusable sanitary napkins, disposable sanitary napkins are the most preferred type among working women, women athletics, and school and college going girls. Disposable sanitary napkins provide better leakage protection and are ecofriendly in nature unlike reusable sanitary napkins. These factors are expected to fuel the demand for disposable napkin segment.
• Asia Pacific, especially China and India, are the target markets for disposable sanitary napkins. Product innovation, rise in population of working women, increase in poor menstrual hygiene-related diseases, and growing awareness about feminine hygiene are expected to drive the disposable napkin segment during the forecast period.
Competition Landscape
• The sanitary napkin market includes several players who are focused on the development of new products to cater to shifting consumer preferences
• The report includes the below mentioned pointers of major players operating in the global sanitary napkin market:
 Competition Matrix
 Company Overview
 Market Share Analysis (2018)
 Product Innovation
 Product Comparison
 Business Strategies / Recent Developments
 Technological advancements
 Key mergers & acquisitions
 Expansion strategies
 Company Financial

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