Different technologies such as covert, forensic, overt, and track & trace are majorly contributing to the anti-counterfeit packaging market size. The market has witnessed significant demand for track & trace over the last few years as to decrease technological complications.
Based on the technology, the U.S. anti-counterfeit packaging market is categorized into covert, forensic, overt, and track & trace of which track & trace hold the largest share in the U.S. anti-counterfeit packaging market.
The covert segment is further subdivided into security labels, invisible printing, and others. Among all these, the invisible printing segment accounted for the largest share and is expected to grow at the fastest rate in the market, due to a mounting requirement from the security and pharmaceutical applications.
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On the basis of application, the U.S. anti-counterfeit packaging market is segmented into pharmaceutical & healthcare, food & beverage, clothing & apparel, and others.
The rule and guidelines compulsory by the government, mounting economic damage caused to the organization along with consumer health risks, escalating manufacturing activity, technological advancement, and the need to maintain an efficient supply chain are the key factors leading to the growth in the U.S. anti-counterfeit packaging market.
Key factors hindering the growth of the U.S. anti-counterfeit packaging market are the enormous setup price and the presence of technologies that are restrictive to counterfeiters.
Market players in the anti-counterfeit packaging industry are investing capital to develop technologically advanced systems. In July 2018, CCL Industries completed the acquisition of Treofan America Inc. and Trespaphan Mexico Holdings GmbH, to provide biaxially oriented polypropylene films in North America and Europe with extremely complementary technologies and products.
E.I. du Pont de Nemours and Company, Avery Dennison Corporation, Flint Group, CCL Industries Inc., Inksure Technologies Inc., Amcor Limited, AlpVision SA, TraceLink Inc., Zebra Technologies Corporation, Authentix Inc., Applied DNA Sciences Inc., and SICPA Holding SA
Source: VynZ Research