Seo stands for Search Engine Optimization.It is a technique of ranking a website on the first page of the google.It has two parts,first is on page optimization and second is off page optimization.These parts are the major aspects of seo.Without these seo is useless.one should follow these techniques and apply them correctly.There is a anather thing named white hat seo and black hat seo.White hat seo should be implemented,if someone apply black hat seo with a view to rank their website,he will make mistake,because one day his site will be closed permanently.So make sure do seo based on white hat techniques.


ON PAGE OPTIMIZATION

On page optimization is done in the website.It includes

1.Keyword research
2.Title tag optimization
3.Meta description
4.Heading
5.Alt tag
6.Canonical issue
7.Robots.txt
8.Sitemaps



1.Keyword research:It is the most important part in seo.Keyword helps to increase website’s rank.whatever type in the search box is called keyword.One must carefully select keywords for their websites.Go to google adwords and sign in by gmail account>click tools>click keyword planner

2. Title tag optimization:Title tag is the most important tag in website.Title is written between 50 to 60 characters.

3.Meta description: Anather most important tag in website is meta description tag.
meta description is written between 150 to 160 characters.

4.Heading:It is a very important factor which affects on site seo. H1 >H2> H3> H4> H5> H6 these are the head tags.

5.Alt tag:It implies the description of the Image which is written in the image.

6.Canonical issue:It is the most important factor in seo.Through this tag we can tell the google that which is our original url otherwise the site will be penalized.

7.Robots.txt: It is a text file.The website owner use this file to give instruction the web robots which file or directory in the website will be crawled.

8.Sitemaps: sitemap helps search engines to better index your blog or website.


OFF PAGE OPTIMIZATION


Off page optimization is the process through which quality backlinks are created to increase the traffic of the website.It is done outside of the website.It is also called link building.Without off page optimization seo is nothing.It is the procee to increase the online reputation of youy website.
Off page optimization includes-

1. Community Creation in Social Networking Sites
2. Blogging
3. Forum Postings
4. Search Engine Submission
5. Directory Submission
6. Social Bookmarking
7. Link Exchange
8. Link Baiting
9. Cross-Linking
10. Photo Sharing
11. Video Promotions
12. Business Reviews
13. Local Listings & Yellow Pages
14. Article Submission
15. Press Release Promotion
16. Classifieds Submission
17. Social Shopping Network
18. Answers
19. Document Sharing
20. CSS, W3C & RSS Directories Submission


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