On 9-11 October, 2014 in Minsk Business Internet conference gathered Belarusian marketing and e-commerce professionals including business owners, managers of marketing, advertising and PR departments as well as dedicated marketing experts. IM Action also took part in Business Internet conference, and was represented by company’s Chief Data Officer Oksana Sosnovskaya, a Google Analytics IQ certified specialist.
Business Internet was firstly held in 2006, and in 2014 it was the ninth time when it welcomed a lot of marketing professionals and business leaders interested in handling business via the Internet. The main issues for Business Internet in 2014 were advertising and marketing, e-commerce and publishing (mass-media, mobile applications, games, etc.). The key goal of the event is to focus attention on the Internet as a main instrument for numerous business purposes.
Oksana Sosnovskaya, IM Action CDO, reported at the conference on business-oriented SEO via web analytics toolkits. She has relevant academic background and solid online marketing experience with strong web analytics practical knowledge. It also should be mentioned that Oksana Sosnovskaya teaches at SEOLAB and has already participated in a number of similar events as a speaker.
“Business Internet is a unique platform for those business owners and marketing specialists who want to share their experience, deepen knowledge in specific areas and communicate with like-minded people. The conference was very informative and I hope I have made my contribution. The knowledge I have obtained at Business Internet 2014 will be employed in practice,” – comments company’s Chief Data Officer.
About the company
IM Action is a boutique digital advertising agency specialising in Russian online market. The company provides customized Internet marketing services including consulting & strategy development, SEO, SEA, SMM and copywriting. IM Action has two offices located in Minsk, Belarus and Moscow, Russia.