On 22-25 April, IM Action CEO Liudmila Kiseleva took part in International Specialized Forum on Telecommunications, Information and Bank Technologies “TIBO 2015” and reported on internet marketing as a tool for products/services promotion. IM Action CEO’s report covered valuable insights into building online presence with a technically sound website and creating a strong brand image via social media and other marketing channels. Special emphasis in the report was laid on building a KPIs tracking system.
TIBO is a part of the Specialized Forum along with XII Belarusian Congress on Information Society Technologies. TIBO has been held annually since 1994 and is the largest exhibition conference among the CIS and Baltic countries. The event gathers representatives across various industries from Belarus, Ukraine, Lithuania, Latvia, Poland, Germany, Finland, China, Japan and Korea. The Forum is arranged under the auspices of the Ministry of Communications and Informatization of Belarus.
“TIBO 2015 brought an opportunity to expand partnership with representatives from a variety of industries and spread valuable marketing insights into strategy development, brand building, content optimization, KPIs monitoring. New ideas and discussion of tricky aspects in various business areas serve as trigger to move forward and reach new heights”, - comments Liudmila Kiseleva.
IM Action is a full-cycle digital marketing agency with competent specialists in search optimization, paid advertising, social media marketing and web analytics on board. IM Action’s team has skills and competencies to manage complex and integrated marketing projects based on a client’s request. IM Action is a trusted Google business partner.
About the company
IM Action is a boutique digital advertising agency specializing in Russian online market. The company provides customized Internet marketing services including consulting & strategy development, SEO, SEA, SMM and copywriting. IM Action has two offices located in Minsk, Belarus and Moscow, Russia.