Promising to be at least 50% cheaper than its leading competitors, the ‘Proper Vape’ range is a new-budget friendly alternative from Birmingham-based e-liquid manufacturer, The Zeus Group, to traditional smoking that doesn’t compromise on flavour or quality.

The Zeus Group is the Midlands’ most successful independent manufacturers of e-liquids, having achieved several notable awards and accolades; having most recently won ‘Best Branding and Marketing’ and placing second in the category of ‘Best Menthol’, for its bestselling Black Reloaded juice, in the 2020 Vapouround Magazine Awards.

Founded by Paul Curtis in 2011, Zeus products are stocked in over 700 vape stores across the country and can also be purchased directly from its online store; its iconic flavour-combinations have seen the company grow a cult-following, with crowd-favourites including Black Reloaded, The Black, and Dimpleberry. Set to join a host of other British retailers taking part in the annual sales, The Zeus Group will be offering an exclusive 20% discount on all products, as well as 50% off all merchandise.

Commenting on the upcoming sale, founder and CEO Paul Curtis said:

“Since the company’s inception, my ultimate goal has been to offer a viable, practical solution for those looking to kick their smoking habit by delivering high-quality flavours and products that offer great value for money. By taking part in the Black Friday sales, we’re excited to offer our loyal customers the chance to stock up on their favourite juices and merchandise at an unbeatable price point”.

As well as taking part in Black Friday, the Zeus Group is set to launch its newest range of value products in the following weeks: Proper Vape, which will be available in a variety of flavours including, blueberry bubblegum, berries & grapes, raspberry sherbet.

Retailing at just £9.99 for a 100ml bottle of juice, Proper Vape marries classic flavour combinations with a no-frills and no-fuss approach for customers wanting to save money and enjoy rich flavours, without sacrificing the benefits of using British manufactured, safe e-liquids. The ‘just add nicotine’ concept enables customers to completely tailor the amount of nicotine they add to their juice; therefore, helping them to gradually reduce their intake over time.

Whilst giving customers more control over their nicotine consumption, the value range will also provide the average user with a significant annual saving: research suggests that for someone smoking 20 cigarettes per day, they are likely to spend around £4,745 each year. Comparatively, switching to a weekly purchase of one 100ml bottle of Proper Vape per week would save them approximately £3,545 per year.

“Whilst we’re excited to launch our Black Friday sale, one thing we’ve noticed this year as a business is that more so than ever before, customers are looking for sustained value without compromising the quality and integrity of products.

In light of this, we’re proud to have developed Proper Vape: with this new range, we can offer incredible value for money year-round and therefore offer customers a consistent and fairly-priced product. As a former smoker myself, I’ve always been passionate about offering accessible and affordable alternatives to cigarettes without impacting flavour or quality, and Proper Vape certainly ticks all of those boxes,” added Paul.

To find out more and to explore Zeus Group products, head to the website www.zeusgroup.uk