Video on Demand in hospitality industry refers to a system that allows guests to select and view video content of their choice, also to enrich the entertainment options available for guests, through various devices such as smart TV, tablet, mobile, laptops, and desktops. MarketsandMarkets forecast the VOD in hospitality market size to grow from USD 6.89 Billion in 2016 to USD 19.11 Billion by 2021, at a CAGR of 22.6%. As the frequency of streaming and downloading TV shows, films, documentaries and series of HD videos, are increasing day-by-day in the hospitality industry, the need for video on demand is also growing rapidly.
The key players in the VOD in hospitality market include Alcatel Lucent (France), AT&T (U.S.), Ericsson (Sweden), Netflix (U.S.), and others. These players have adopted various strategies such as partnerships, acquisitions, and new product launch and upgradation to achieve growth in the video on demand market.
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The ecosystem of the Video on Demand in Hospitality Market consists of video on demand solution providers such as Cisco, Netflix, and Huawei, video on demand platform providers such as Akamai, internet service providers such as Alcatel Lucent, and cloud service provider such as Google and Microsoft. The video on demand solution providers deliver their solutions to customers as per the need, which are later on assisted by service providers for implementation of solutions properly. Other players such as internet service providers like Vodafone also plays important role by providing strong network connections.
Target Audience:
• VOD solution providers
• VOD platform providers
• Service providers
• Third party providers
• Internet service providers
North America is expected to hold the largest market share and dominate the Video on Demand in Hospitality Market from 2016 to 2021. The higher adoption rate is expected due to the rise in demand for entertainment technologies in hospitality sector in North America. APAC offers potential growth opportunities, as there is a rise in cloud technology and digital technology adoption among small and large businesses of hospitality sector for increasing their profitability.
However, the high cost of VOD solutions restricts the market growth. These solutions involve cost of maintenance and timely upgradations, which adds cost to the organization budget. Moreover, these VOD solutions need better network connectivity to stream HD videos that must be compatible with the devices. Thus, this hinders the adoption of VOD solutions across various hospitality segments.

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