Webinar planned for Mar. 27 at 2 p.m. eastern


Posted March 19, 2018 by hiralparmar

Credit unions allowing low risk tolerance and outdated underwriting models to dampen their lending success may soon find themselves out of the game all together – especially in the credit card space.

 
Credit unions allowing low risk tolerance and outdated underwriting models to dampen their lending success may soon find themselves out of the game all together – especially in the credit card space.

EXL has worked with numerous credit card issuers over the past years to optimize line management strategies. One such credit card issuer was a $3 billion credit union looking for ways to grow outstanding balances without a high marketing expense. The credit union leadership settled on a data-driven credit line increase campaign. What separated this campaign from more traditional ones was a four-step process. The process, built by EXL’s analysts, segmented the issuer’s cardholders based on their likelihood to react to different offers. The data-driven, highly targeted approach ensured the right offer went to the right cardholders at the right time, therefore increasing both the effectiveness and ROI of the campaign. Ultimately, the campaign created $7.7 million in incremental spend, as well as $3.4 million incremental balances in the span of 10 months.

To learn more about credit line increases, credit union professionals may attend an upcoming webinar titled “How and Why a Credit Line Increase Campaign Will Grow Your Credit Card Portfolio” by EXL. The 45 minutes event will take place on Tuesday, Mar. 27, at 2 p.m. eastern time. Online registration is open and can be accessed at https://goo.gl/uWqUuA
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Contact Email [email protected]
Issued By Exl Services
Website EXL- Operation Management and Analytics
Phone 212-277-7100
Business Address 280 Park Ave # 3801W,
New York, NY 10017, USA
Country United States
Categories Event , Free , News
Tags Webinar , credit union , Credit Line Increase , credit card , free , analytics , bank , Portfolio
Last Updated March 19, 2018