In case you are not aware of it yet, a bad user experience (UX) on your website may be hindering your business from hitting more significant sales. Conversely, improving UX can also give your sales stats a boost, from a few quids to some significant sum. Here are 11 tips that top web designers Maidstone recommend if you want to upgrade your UX game.

Know your users. To develop an effective UX design, know who your intended audience is — Are they parents or young adults? What would you like your audience to do most on your site (shop, watch your video content)?

Keep your design simple but on-brand. Experts in web design in Maidstone advise opting for a design that’s simple and easy to navigate. Get rid of any elements that would not contribute to your objectives or those that will annoy your users. However, take note that you should still be in line with your brand’s image (e.g., use of a proper colour scheme, font style-and-size combination).

Improve your website’s loading speed. An unoptimised page is one of the main reasons why your bounce rate may increase and turn off your potential leads. One of the simplest ways of optimising your portal is by compressing your images.

Take advantage of the images you use. You should not just use high-quality stock photos — upload images that are not generic. For instance, if you are a moving business, it is better to showcase your actual movers and the moving vehicles you are using.

Use attention-grabbing headings. Images are not the only thing that can keep your users attracted to your website. According to web designers Maidstone, well-crafted headings (and sub-headings) can help you generate more leads and compel your users to keep moving forward and eventually avail of your product or service.

Pay attention to your CTAs. Your call-to-action should be short yet action-oriented. However, you shouldn’t just focus on the copy. Your CTAs should also be attractive and easy to distinguish from other elements on your site.

Learn the importance of white space. White space can make your content more legible and highlighted. Avoid using huge blocks of text; try bulleting and using engaging icons instead.

Note that consistency is key. As stated, your website should stay on-brand. This applies to all of your pages and microsites. Use the same colour schemes, font stylings, and content tone and voice.

Check if you have 404s. Imagine yourself being redirected to a page that apparently does not exist — it can be quite frustrating, right? 404 errors are indeed huge turn-offs. So make it a point to check if your site has them and address them properly.

Make sure your website is mobile-friendly. Experts in web design in Maidstone agree that more users are now surfing the net on their mobile devices. This is why part of a great UX design is a website’s mobile-friendliness. Who would want to browse through a portal on a mobile gadget with a design that’s apt for desktop users?

Ask for your users’ feedback. Knowing what your audience wants is crucial in designing a responsive website. This is why web design pros encourage businesses to add an element that’s dedicated to soliciting users’ feedback. Monitor responses and apply changes when necessary — and strategically.

For more information visit https://www.sitewizard.co.uk/web-design/