The global home water filtration unit market is projected to expand at a robust CAGR during the forecast period, 2021–2028. The growth of the market is attributed to rising microbial and chemical contamination in water resources.

A water filter eliminates impurities by using a fine physical barrier. Water filtration is a chemical or biological process. Water filters uses processes such as sieving, adsorption, ion exchanges, and biofilms to remove unwanted elements from water. Some of the water filters uses media filters, screen filters, disk filters, slow sand filter beds, rapid sand filters, cloth filters, and biological filters to discard impurities. Water filtration unit is witnessed as a mandate product owing to the increasing incidence of waterborne diseases such as E.Coli and cholera.

Market Drivers, Restraints, Trends, and Opportunities
• Growing awareness about various benefits associated with the use of water filters is anticipated to spur the market growth.
• Changing lifestyle in urban areas is driving the growth of the market.
• Increasing technological innovations is speculated to propel the market growth.
• Increasing disposable income in emerging nations is driving the growth of the market.
• High maintenance cost of filters cab restraint the growth of the market.
• Scarcity of clean water in developing and under developed countries is one of the opportunities that can boost the market growth in the coming years.

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Scope of the Report
The report on the home water filtration unit market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Home Water Filtration Unit Market Segment Insights:

RO-based segment anticipated to grow at a rapid pace
On the basis of products, the market is divided into RO-based, UV-based, and others. The Ro-based segment is anticipated to expand at a high CAGR during the forecast period. Ro-based purifier systems kills microorganisms and remove heavy metals, pesticides, and dissolved solids. RO filtration system uses a special fine membrane to eliminate impurities that may not be visible to the naked eye. The membrane of the RO system removes impurities based on their size and shape. RO filters are highly recommended in water filters due to its excellent barrier capability against harmful minerals. The UV-based segment held a share over 30% in 2020 and is expected to witness substantial growth in the coming years. This product provides a complete elimination to the water impurities as radiations irradiate the water by penetrating the cells of bacteria and viruses, thereby destroying their reproductive ability.

North America to accounts for a significant market share
Based on regions, the market is divided into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa.The market in Asia Pacific segment is anticipated to witness an impressive growth rate in the home water filtration unit market during forecast period. In Asia Pacific, China dominates the market share followed by japan. Increasing awareness about waterborne diseases and their adverse health effects in the emerging economies such as India and China is propelling the regional market growth.

The market in North America accounted for a significant revenue share and is anticipated to continue to do so in the coming years.. Growing awareness adoption of water purification system to drink clean water is spurring the regional market growth. In North America, the US is the major contributor to the growth of the market owing to the presence of well-established water purifier manufacturers in the region.

Segments
Segments Covered in the Report: The home water filtration unit market has been segmented on the basis of

Products
• RO-based
• UV-based
• Others
Regions
• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa
Key Players
• Best Water Technology Group,
• Kent RO System Ltd
• Brita Gmbh
• Eureka Forbes Limited
• Tata Chemicals
• HaloSource Inc.
• Panasonic
• Amway Corporation
• Aquasana
• springWell Water Filter System
• Lenntech B.V.
• Eirsoft Water
• GE Water & Process Technologies Inc.

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Competitive Landscape
Major players of the market are Best Water Technology Group, Kent RO System Ltd, Brita Gmbh, Eureka Forbes Limited, Tata Chemicals, HaloSource Inc., Panasonic, Amway Corporation, Aquasana, springWell Water Filter System, Lenntech B.V., Eirsoft Water, and GE GMR provides global enterprises as well as medium and small businesses with unmatched Water & Process Technologies Inc.

Companies are engaging in partnership, collaboration, and mergers. Moreover, the companies are focusing on expanding their product portfolio to expand their expand share.

In 2019, Kent RO Systems Ltd. announced plans to invest around USD 19 million in the next three years to develop a new manufacturing unit. The company is aiming to add an annual capacity of 0.4 million water filters through its third unit to double its revenue.

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