What is social media?
Social media acts as a social instrument of communication. It is created to be spread through social interaction Social Media relies on accessibility and consumer usability. It takes complete advantage of the internet and uses web based technologies to engage singular media sources in dialogue with one another. It is brought independence to dissemination of information and knowledge offering rights to the general public and transforming the masses of consumers to content producers.

It is entirely based on the internet that builds ideological and technological foundation of Web 2.0 which allowed the formation and replace of user-generated content. The different businesses have started taking the advantage of this user generated content. The vast usage of social media has moved the information age into attention age. With various contents available on the web and different voices contribution to the web based conversation, it is very much difficult to capture the attention of the people. A better social plan that needs a great deal of creativity and innovation will enable you to rise above all.

Large businesses as well as small business will have started taking the advantage of this idea to generate their business. With few simple steps business has the power to use their clients as promoters, growing brand exposure and positive consumer feedback. Wide the large usage of facebook, twitter, Linkedln, online forums, Wikipedia, media sharing tools such as YouTube and MySpace and many more such as Wikipedia messages and information can be spread very fast across the globe.

The business takes best interest to take full advantage of social media. They create their own online profile and they can develop a following online through sites such as Twitter, Facebook and LinkedIn, as well as distribute content through Wikipedia, a business blog and their website. The aim of social media is to spread messages they have to make it intrigue either by interesting content or an incentive in exchange for participating in an information exchange.

If it is done properly online media can be used to have good marketing. If a company wants to sell a t-shirt with their brand name printed on it business can use the customer as their business tools. If a business creates a facebook fan page, then they can invite their customers to join by offering attractive incentives. The business name will be displayed on their fan profile and thereby expand their following thereby gaining more customers.

Getting face books likes seem to be the new trends in today’s marketing world. More likes and followers means greater awareness among the targeted audience about the product or the services rendered. There are many face books ‘like” seller and it offered a way support the business. So you can buy facebook like as high like count will get your business on the top. It's a cycle, and it aids in building immense brand awareness.

The expansion of social media platform where live conversations are held, transform information across the globe has transformed the internet from the library to the playground.