The alarming rise in number of lifestyle disorders among the population, especially among the youth, is a cause for concern and experts believe that the current hectic lifestyle is the culprit. Unhealthy lifestyle choices, stress and poor nutrition trigger many different health problems in people.

GeneSupport is a joint venture between geneOmbio Technologies, Pune; Resilient Cosmeceuticals, Pune and DNA Life, South Africa. It is India’s first and most comprehensive nutrigenomics service platform offering personalized health and wellness solutions to individuals.

“We have brought high-end genetics to people. This is the cutting-edge of genetic technology and it offers the promise of personalized health for millions of people in India,” said Mr. Sachin Purohit, Managing Director of GeneSupport.

Elaborating on the subject, Dr. AmolRaut, CEO, GeneSupport said that chemicals in our food are capable of acting on our genes at the cellular level and causing a host of health issues. Genes are the functional units of DNA, the master molecule of life. Their activity determines how we look, how we behave and how our body functions. “The study of nutrigenomics endeavors to unravel this relation between our food and our genetic makeup,” said Dr. Raut.

In their state-of-the-art laboratory at geneOmbio Technologies in Baner, Pune, Dr. Raut and his team of experts analyze genes in a person’s saliva sample and prepare a diet chart that the person has to follow. “If the person has weight issues, we can analyze if he has a genetic predisposition to gain weight. We then create a diet and exercise regimen that is customized as per his or her genetic composition. If the person follows these recommendations completely there is a 100% chance of success. It is quite different from other weight loss programs that rely more on trial-and-error,” explained Dr. Raut.

The company has tied up with renowned doctors in Pune and other cities like Mumbai, Baroda among others and is offering pre-counseling, testing and post-counseling services for gene based weight loss and other health issues. This testing can also be done proactively by individuals not suffering from any disorder, as part of a healthy lifestyle.