international meeting of Mujeres Brillantes (Brilliant Women), a group of about 500 gold and jewellery businesswomen from Latin America, Turkey, Spain , Italy, England and Israel will be hosted by the Vicenzaoro trade show in Vicenza on September 24.

A press release from the group says that the Mujeres Brillantes mission is to help women in the jewellery and watch sector to consolidate their business by networking and sharing their own professionalism and experience. They chose the Italian Exhibition Group (IEG) and the Vicenzaoro platform due to their mutual vision of gender equality and the respect and attention paid to women at the head of jewellery companies.

The Mujeres Brillantes association was formed in 2016 during the second ‘Week of the Diamond’ at the World Jewelry Hub in Panama. Members particularly noticed the need for targeted communication on the female world — the main receiver of jewellery products and precious stones — and for divulging a gender perspective within the jewellery sector.

“Our overall feeling is that the industry is too focussed on sales rather than on the actual buying experience or the integration of other elements," said Mujeres Brillantes President Ali Pastorini. "As women, we instinctively understand that the act of buying ought to be a special and intimate moment that goes beyond a business transaction.”

The group says that more than a simple campaign, its intention is to improve the marketing approach upstream and to offer a new look at the sector through a female eye.

https://www.gemkonnect.com/news/vicenzaoro-host-women-jewellery-group-meeting-september