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Video streaming software market is estimated to exhibit high growth potential during the forecast period owing to its increasing demand across various industry verticals. Rising demand among the end users for video streaming software solutions is driving the growth of the market. Additionally, innovations and advancements in technology, and increasing market for on demand video streaming software is adding fuel to the growth of the video streaming software market.

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The global video streaming software market is segmented on the basis of component, streaming type, deployment and vertical. The vertical segment is further classified into BFSI, healthcare, education, media & entertainment, government and others. The education segment is expected to grow at the highest rate during the forecast period. This is owing to the increasing demand for video solutions in schools and colleges and also the growing demand to maintain and manage the video resources collected from various sources from a single centralized location is fueling the market growth. However, the network connectivity and technical difficulties involved in video streaming and high costs for content creation are major factors that could hinder the growth of global video streaming software market.

Brightcove, Inc., Haivision, Inc., IBM Corporation, Kaltura, Inc., Kollective Technology, Inc., Ooyala, Inc., Panopto and Polycom, Inc. are some of the leading players in the market. Brightcove, a provider of cloud services for video, is providing live streaming for Le Figaro, the oldest daily newspaper in France and parent company of the French information website. The company focusses on offering innovative solutions and keeps up with the fast pace of the technological advancements. Increasing focus on providing live video streaming software solutions and growing demand for transcoding to deliver videos to a large number of end users are some of the major factors driving the growth of this market. The focus towards the promotion of adopting video streaming software services and due to the convenience being provided to the consumers and growing trend of digitization, the growth of the global video streaming software market is anticipated.

According to Market Research Future Analysis, the global video streaming software marketis estimated to generate revenue of approximately USD 9.57 billion by 2023 growing at a CAGR of 18% during the forecast period 2017-2023.

Video Streaming Software Market

Source: MRFR Analysis

Some of the key players in the market: Brightcove, Inc. (U.S.), Haivision, Inc. (Canada), IBM Corporation (U.S.), Kaltura, Inc. (U.S.), Kollective Technology, Inc. (U.S.), Ooyala, Inc. (U.S.), Panopto (U.S.), Polycom, Inc. (U.S.), Qumu Corporation (U.S.), Sonic Foundry, Inc. (U.S.), VBrick (U.S.), and Wowza Media Systems, LLC (U.S.) among others.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

The video on-demand streaming sub-segment is expected to hold the largest share of the video streaming software market owing to the increasing demand for the same from large and medium enterprises. Moreover, the market is witnessing a considerable growth in the demand for video streaming with increasing adoption of social media and digital media marketing. Increasing need for transcoding to deliver videos to a large number of end users is one major factor driving the growth of video streaming software market.

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