Overview
The global fatty alcohol market, during the forecast period 2018 to 2023, will register growth at a CAGR of 6.67%. The market for fatty alcohol is set to reach US$10,078.8 million by 2023. As per fatty alcohol market analysts, the global market is anticipated to witness growth owing to the factors such as demand for surfactants in personal care products as well as cost-effective surfactants. However, the fatty alcohol market will face challenges and restraints due to high manufacturing costs and fluctuating prices of raw materials during the forecast period 2018 to 2023.
Growing demand for surfactants in the fatty alcohol market is set to play a key role in determining the growth potential during 2018 to 2023years. Analysts have also studied the fatty alcohol market to understand potential threats and challenges the fatty alcohol market companies could face. Although the fatty alcohol market is poised to grow at a fast pace across type and application segments, factors such as fluctuating raw material prices could slow down the fatty alcohol market's growth worldwide.
Industry News
Uber has revealed that he would purchase alcoholic service Drizly in stock and cash for $1.1 billion. Once the sale has been completed, the marketplace of Drizly will be merged into the Uber Eats app. It also says that the organisation is maintaining the autonomous Drizly software. Drizly was founded in 2012 and is the leading on-demand drinking alcohol supply services in the US, offering its products in 1,400 cities. The acquisition could allow users to more regularly use the Uber app. In the middle of the Covid 19 Pandemic that significantly decreased people leaving their homes, Uber Eat was a major segment for Uber's business.
Regional Overview
The high expenses associated with manufacturing may hinder the fatty alcohol market growth. The market research report suggests that companies in the fatty alcohol market could be supported by biodegradable and cost-effective surfactants as well as consumers adopting natural products during the forecast period. The fatty alcohol market is set to register growth at a high CAGR owing to these key factors. The fatty alcohol market is spread across North America, Europe, Asia-Pacific, and other parts of the world. The global fatty alcohol market research report reveals that APAC, North America, and Europe regional fatty alcohol markets will dominate the global market for fatty alcohol during the forecast period 2018 to 2023. As per fatty alcohol market analysts, the market is set to witness tremendous growth across type and application segments in North America which covers fatty alcohol markets across the United States, Canada, Mexico and several other regional markets. Companies active in the fatty alcohol market are also analyzed and studied in the fatty alcohol market research report.
The fatty alcohol market for Europe covers smaller market segments of Germany, Italy, France, and the United Kingdom. Additionally, the fatty alcohol market research report covers the Asia-Pacific region covering fatty alcohol markets from India, China, Japan, Australia, and others. The fatty alcohol market is also spread across the rest of the world. The fatty alcohol market report covers all such regions including the Middle East, Africa, Brazil, and others.

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Competitive Landscape
Fatty alcohol has seen increased demand over the years, due to increasing demand for bio-based products and the growing awareness among consumers. Companies functioning in the global fatty alcohol market are also being challenged due to disrupted supply chain and decreasing demand in certain regional markets. Mergers and acquisitions by fatty alcohol market companies are anticipated to help the market during the forecast period 2018 to 2023. As the fatty alcohol market is set to register a high CAGR of 6.67% and is also anticipated to reach a US$10,078.8 million by 2023, the report highlights key areas companies need to focus on. The report suggests that the fatty alcohol market will see a healthy growth in the long run till 2023. Based on SWOT analysis and fatty alcohol market’s analysis based on Porters’ Five Force Model presented in the fatty alcohol market report. Mergers and acquisitions by fatty alcohol market companies are anticipated to help the market during the forecast period 2018 to 2023.

Market Segmentation
The fatty alcohol market has been segmented into type and application. Based on the segment which is type, the market is categorized on the basis of higher chain, long chain, pure and mid-cut, and short-chain. The global market for fatty alcohol is further segmented based on application into cosmetic and personal care, detergents and cleaners, food & nutrition, lubricants, pharmaceuticals, plasticizers, and others.
The global fatty alcohol market research report covers all the aspects of the fatty alcohol market based on the segmental analysis of these type and application segments. Analysts have also studied the global fatty alcohol market's regional markets spread across many continents and countries. The type and application segments along with their sub-segments have been analyzed and companies functioning in the fatty alcohol market across these segments are profiled and analyzed based on input and feedback from fatty alcohol market based decision makers as well as primary and secondary sources. The fatty alcohol market research report presents analysis based information for companies functioning in the fatty alcohol market.

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