Ever since the frozen seafood products were introduced in the early 90s, the terms “frozen” was condemned by the mass due to lack of novelty and excellence issues. Driven by the potential gastronomy experts with too inadequate time, consumer’s standard of living plays a critical role in making a new offering a real smasher. Consumers today are increasingly aware of the health benefits of consuming seafood and will not spice up the flavor. Moreover, even the busiest of today’s consumers are tending to get back to more conventional values of enjoying frozen seafood dinner with near and dear ones.

Xu Lixing, Founder of the King Nestle Company comments on the technological factors, which are affecting the trend of frozen seafood. “Freezing and quality enhancing techniques have improved a lot in various global countries over the past five years. Anglers and seafood processors give weight to quality and the seafood products give a fresh and appealing savor because the item is treated and frozen within hours after they were caught from the waters. To speak volumes, it is typically frozen at sea. Furthermore, consumers have also now started to realize crumb by crumb that “frozen” simply does not imply substandard quality, but somewhat a high-class product can be dealt across the supply chain. It is too hard to perfect the Seafood quality once the marine creatures are taken out of the water; it can although only be maintained. The Chinese seafood industry is now following cutting-edge freezing technology to ensure it as an excellent method of maintaining seafood quality and the consumers and retailers are realizing the fact gradually.”

At King Nestle Company, we have wide-ranging frozen items that consumers are typically searching. We encourage you to go through the vast range of frozen seafood items we carry on our website www.Frozenseafoodchina.com