The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service.

Marketing research of market research companies Kazakhstan may be quantitative, qualitative, or a combination of both. Quantitative research is numerically oriented, requires significant attention to the measurement of market phenomena, and often involves statistical analysis. For example, when a restaurant asks its customers to rate different aspects of its service on a scale from 1 (good) to 10 (poor), this provides quantitative information that may be analyzed statistically.

Qualitative research focuses on descriptive words and symbols and usually involves observing consumers in a marketing setting or questioning them about their product or service consumption experiences. For example, a marketing researcher may stop a consumer who has purchased a particular type of detergent and ask him why that detergent was chosen.

Market study Azerbaijan can be thought of as the application of scientific method to the solution of marketing problems. It involves studying people as buyers, sellers, and consumers, examining their attitudes, preferences, habits, and purchasing power.

Primary information is research we compile our self or hire someone to gather for us. Secondary information is the type of research that is already compiled and organized for us. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry.

When conducting primary research, we can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps us define a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are solicited from a small group of respondents. Specific research, on the other hand, is precise in scope and is used to solve a problem that exploratory research has identified. Interviews are structured and formal in approach.

When conducting primary research the Foxx researchers use their own resources, first decide how to question the targeted group: by direct mail, telephone, or personal interviews.

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