[DENVER, 12/18/2017]—Marketing experts say that 2017 is the year visual content takes center stage. Video, in particular, has grown more popular among consumers and marketers. With these facts in mind, One Floor Up, a video and events production company in Denver, sets the bar high in its video production services.

Value for Video

The proliferation of video content on the Internet has grown exponentially over the last couple of years. From advertising to general leisure consumption, advertisers and audiences are finding more value in producing videos.

From a marketing perspective, video content can be costly, but there are also creative methods that can deliver a strong message without the hefty production costs. Regardless, the Interactive Advertising Bureau (IAB) reported in August that the 2016 U.S. marketing spend for mobile video ads increased by 145% to the tune of $4.2 billion.

On the other hand, videos are important to audiences because they provide basic information and entertainment. A two-minute demo video, for example, is more likely to get viewership than an article detailing a product’s specifications and usability.

One Floor Up recognizes the public’s perception of video content, which is why it invests in high-tech video production equipment on top of hiring talented content creators.

Increasing the Effectiveness of Video Marketing

Countless studies and surveys prove that video ads are effective at influencing consumer behavior. A case study on a nutritional retailer’s sales performance, for instance, revealed that with video marketing, customer retention soared to 60% (thrice the average in this industry).

Resorting solely to videos does not guarantee marketing success, though. Successful video marketing relies on the quality, storytelling technique, market appeal, and information value of the completed project.

These are some of the important elements that One Floor Up emphasizes. Additionally, the company endeavors to understand the client and its goals first. “We strive to create a visual voice that supports your communication efforts,” it says on the company’s website.

With its consultative and collaborative approach in producing videos, One Floor Up arrives at concepts and story ideas that effectively communicate its client’s message on the screen.

About One Floor Up

One Floor Up is a one-stop video production company in Denver, Colorado. The company produces a wide range of media content for marketing, branding, and other purposes. It is composed of talented media and video production professionals who cater to a diverse range of industries, including aviation, security, IT, construction, healthcare, and the government.

Learn more about the company and the services it offers at www.onefloorupdenver.com.