VR, which provides immersive closed-loop experience, can only be used to a limited extent due to the size and weight of head-mounted devices, and will still be the main force of the market before consumer-grade AR products are achieved in the aspects of technology and prices of hardware. However, it is expected AR hardware and technology will be fully mature and quickly capture VR market in 2019 because of its wide applicability in business market. Hence, global VR/AR market will reach USD970 million and USD500 million in 2016 and USD30 billion and USD90.8 billion in 2020, respectively.

VR products can be categorized into three kinds (desktop, immersive, and distributed) and are applied to fields covering game, event live streaming, social experience, VR business, medical & healthcare, bodybuilding, advertorial & sponsored content, entertainment & film, communications, training & teaching simulation, and tourism.

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Today’s AR hardware is typically implemented in three ways: head-mounted displays, hand-held displays, and world-fixed displays by the distance away from eyes, with the first the most commonly seen. AR technology now is primarily applied to industrial manufacturing, repair, healthcare, military, television relaying, games entertainment, education, relic restoration, tourism exhibition, and municipal construction planning, chiefly for commercial use.

AR Trends:

Display devices become smaller, and any plane can be bent into a screen.
Fusion of AR technology and 3D visualization technology and projection technology brings about disruptive changes to navigation.
Seamless docking between data visualization and users’ wearable devices.
Gesture interaction becomes more mature; the relationship between human and technology will be redefined; human body language will interact well with technology products.
Touch technology will usher in great progress and get applied to national defense, administration and law enforcement, and healthcare.
Smart showroom, smart tourism, and AR theme park will develop or be presented before target audiences on the original basis.
Intelligent glasses will be the mainstream trend of AR hardware, bracing the upcoming era of “de-cellphone-ization”.
AR software will be more oriented toward consumer groups, growing daily in the aspects of shopping, entertainment, and education.
VR Trends:

Gradually-formed industrial standards raise access threshold, thus eliminating less competitive teams and companies.
Large companies gradually build perfect VR ecosystem.
PC VR products, primarily games and movies, will be targeted at expert players and game enthusiasts.
Mobile VR products gradually move into business fields like education and tourism.
The number of content development teams will increase, and the scope of VR contents will broaden.
The report focuses on the following aspects:

Classification, composition, operating principles, and applications of VR/AR products.
VR/AR industry chain, primarily four links (output & input hardware devices, components (chips & vendors, display, sensors, Pico devices), operating systems, software algorithms & contents).
Global VR/AR market (status quo, market size, shipments, technical patent, development bottlenecks, and trends).
Chinese VR/AR market (status quo, competitive landscape, market size, shipments, consumer environment consumer environments, and trends).
Five foreign VR/AR companies and six domestic VR/AR players (products, VR/AR business, etc.)
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Major Points from Table of Contents

1 Overview of VR/AR

2 VR/AR Industry Chain

3 Global VR/AR Market

4 Major Global VR/AR Companies

5 Chinese VR/AR Market

6 Major Chinese VR/AR Enterprises

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