Would fans of furnishing and decoration stay hungry when they go to furniture stores In Nigeria? Yes, according to studies among thousand consumers. Several lessons have revealed much dissatisfaction as so many missed opportunities in a market that would nevertheless need a renewed dynamism. Thus, more than one third of the visitors pointed to the lack of availability of the sellers, and less than one out of two visitors confronted with a stock shortage was offered the opportunity to place an order for an equivalent product. Worse, 37% buy when they are at the place of purchase while they have prepared upstream their visit (60% consult the website before).

How can this low conversion rate be explained? Several reasons emerge – the fact of not having found the product, the prices too high, the bad reception, the bad atmosphere, the unavailability of a product. Those who buy are rather cheerful. So you have to be relaxed to go to the checkout. More than half of the respondents (52%) whose mood is "amused" crack, without having previously intended to buy.

The notion of pleasure is therefore paramount. Many have forgotten the emotional dimension of the in-store experience. The role of vendors is paramount for purchases that can be significant. However, they have been somewhat sacrificed in recent years.

At Skarabrand, customers are provided with advice and information through the online customer service system. It is necessary that the customers get the best idea and they should bear in mind that “customer is king”. The Skarabrand team is here to guide the customers to furnish their home or office.